Influenced by leaks, Ctrip's brand influence index slipped in March

Absrtact: The survey showed that the impact of the leak-gate incident, the March Ctrip brand influence index from 72.35 in February fell 24.6% to 54.54, and more than 80% users fled. In addition to the decline in brand influence, users fled the phenomenon also led to a sharp drop in traffic. Just

The impact of the leak-gate incident, the March Ctrip's brand influence index fell 24.6% to 54.54 from 72.35 in February, and more than 80% users fled, the survey showed.

In addition to the decline in brand influence, users fled the phenomenon also led to a sharp drop in traffic. In just one months, Ctrip's UV number tumbled 80% from February's 3.96 million UV to 756,000 UV.

China's It Research Center (Cnit-research) analyst said, from the flow data can be seen, the Ctrip leaked door incident caused by the trust crisis makes the online tourism market a large number of users fleeing the phenomenon, for the development of online tourism to bring a certain block. In particular, for the giant to say, the user fled 80%, has almost fallen to the bottom, and from the current trend, Ctrip difficult in a short period of time to eliminate the impact of restoration of former status.