Information analysis on how to do network integrated marketing Service

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In the "Network Integration Marketing Planning chapter" and "Network integration marketing Implementation Monitoring Chapter" We all mentioned in the network integration marketing services to the time to analyze the information on a regular basis. So why do we have to analyze and summarize the information of integrated marketing service? The analysis and summary of the information of the integrated marketing service will promote the network integration Marketing service.

Guangzhou Network Marketing Company in doing the customer's network integration marketing services will conduct information analysis, to help executives adjust their network integration marketing direction, then we look at what information needs to be analyzed. Need to emphasize that, our analysis of the Guangzhou Enterprise Network Marketing is based on the enterprise's network integration marketing purposes, the following are just network integration marketing common purpose analysis.

1, Network brand positioning analysis

Enterprises to carry out network integration marketing purposes, is also in order to establish their own network brand, in the information age of the Internet to establish their own areas for the enterprise to dig over the marketing construction to pave the ground, A1 network integration marketing Differentiated brand positioning can not only meet the corporate network brand needs, but also for the Enterprise network brand radiation surface publicity.

At this time we need to analyze the information is that the enterprise's network brand has taken the lead, whether the advantages are obvious, if I am a potential consumer of similar products, corporate network brand culture can impress me and so on!!

2, search engine included analysis

The search engine is the internet age netizen obtains the knowledge indispensable platform, the enterprise's network integration marketing essential will involve the enterprise's search engine marketing, including the enterprise network brand information, the related comment information, the collection information classification summary and so on

3, Brand Word-of-mouth guidance analysis

Corporate brand and product network Word-of-mouth marketing relationship between Enterprise network integration marketing success or failure, but also monitor the key monitoring of one of the information. Not only to do a good job of information Word-of-mouth marketing, but also to do a good job of other relevant information Word-of-mouth guidance, the establishment of enterprise network Word-of-mouth system.

4, Netizen Information Understanding analysis

The Netizen to the enterprise information Understanding degree is the enterprise and the consumer group exchanges the important guarantee, is also the enterprise carries on the Network Marketing Service the focal point, does not have the market the enterprise is very difficult to have the development, must develop the market, the promotion business sale, that you must impress own consumer.

Pay attention to the consumer's view of products and enterprises, pay attention to the needs of consumers and so help us to adjust the enterprise's network integration marketing propaganda strategy.

5. Sales Effect Analysis

The ultimate goal of enterprise marketing is to promote sales and develop the market. Through the investigation of successful sales, analysis of effective channels and marketing methods, make key breakthroughs to ensure that the enterprise sales.

Of course, each enterprise's network integration marketing goals are different, the targeted analysis is also different, this requires planners and monitoring personnel in the day-to-day monitoring of the communication and summary.

Pay attention to the network marketing scheme of Guangzhou Enterprises http://jason.a1ie.com