Information authenticity is the bearing wall that determines whether the classified information website can survive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2005 web2.0 quietly, the netizen from the information of single consumers jumped overnight as the provider of information, creators. Become the consumer news also provides and creates the information the network individual, greatly enriches the network content, enhances the Internet the interaction. Emphasis on interactive web2.0 era users more pay, give, share, form a circle, generate blogs, people's Entertainment. In a more open and equitable basis to enhance user interaction, sharing and innovation, thus, in 2006, the classification of information sites turned out to have sprung up in the Internet.

Classified Information Network provides the classification information service for the public, satisfies the ordinary people's Daily life information demand, the massive personal information and the merchant information, provides the convenient practical way for the netizen to solve each kind of problem in the daily life and the work. When the merchant and the individual release the information free of charge his biggest characteristic, also attracts many classified information advertisement from the offline to the line, has the data to show, the classified information website in the last two years advertisement market total annual growth amplitude surpasses 100%. 09 China Classified information Website Market size will reach 30 billion yuan, some large-scale classified information website has also announced the profit. With the development of economy and the popularization of Internet, the demand of local classified information which is closely related to life and the demand of business enterprises to publish information on the Internet will become more and more, and the trend of interactive growth is formed. Seize the market demand new round of vigorous period becomes the key that the small and medium-sized classified information website quickly seizes the market to enhance the competitiveness.

The simple model of classified information website creates high value. At present, most of the classified information websites in China take the user to register the free information mode. This model brings more convenience to the user. But there is also the problem that the authenticity of information is difficult to ensure. However, the authenticity of information is precisely the ability to survive the classification of information sites. In ensuring the rich, comprehensive and timely updating of information, the authenticity and effectiveness of information determines whether the site can retain users for a long time. No user base, then can not talk about the profit model, only a solid user base, to develop a mature business model, the stability of the profit model. Without information authenticity and effectiveness, classified information sites simply cannot survive. One of the most important things about Craigslist, the famous American classified information site, is that its founder, Peter Newmark, has been on Craigslist for a long time to act as a "mediator" of personal reputation. Thus, the establishment, infiltration and inheritance of the credibility system in Craigslist is an important factor in its success.

March 9, a well-known domestic classified information Web site in the vicinity of 315 to start 315 anti-false information fraud, looking for information quality investigation, to the fraud information of the informant to pay bonuses, while collecting common network deception. Explain how important the authenticity and effectiveness of information is in the classification information web site. The past classification information site to establish a good faith mechanism is to rely on the user's self-discipline consciousness, now it seems that it is difficult to ensure the effect of things. And now, in the small and medium-sized classified information sites enjoy the reputation of the 1998 port (http://www.1998.cn/) has adopted a new model to establish a good faith mechanism, that is manual audit. 1998 Port is committed to become the best local free information network, to provide users with the best and most timely classification information content. And in order to ensure the health and authenticity of classified information, on the basis of all the information on the site to use manual audit. The website does not advertise the free release information and so on the function, in the website sees but in each category, like the real estate, the food and beverage, the leisure Entertainment, the enterprise recruitment and so on the release information all introduces comprehensively, and leaves the detailed contact way. This is the use of artificial audit credit, after the screening of the business, service, good reputation, high quality. Although to a certain extent reduced the amount of information on the site, but to ensure the authenticity and effectiveness of the user praise has added.

The development of domestic classified information Web site is not an increase in the trend, but in the market constantly shuffle, the number is decreasing, quality is improving. If this brutal competition process than a football match, then the real effective information, the establishment of a scientific and workable credibility mechanism will become the golden Ball.