Information classification can bring great benefits to website design

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Information taxonomy is a good partner for Web developers who can help us achieve two very important but easily overlooked goals in designing a site: Customer satisfaction and ROI. If the classification of information in the design is less or even not considered, then even the efficient search engine can not successfully achieve these two goals.

Although search engine technology is more and more advanced in recent years, the information search on the Internet is still a problem whether it is successful or not. People who have used search engines have had this experience, and sometimes you can't search for results, and sometimes you get millions search results. In fact, the second result is more difficult to deal with, to find the information you really need from millions search results is a haystack. At present, the vigorous development of Internet is increasing the problem of information redundancy. Even in the less informative enterprise intranet, if the site is not carefully planned before development, the same problem will arise.

Before the advent of the Internet, one of the main ways for public access to information or knowledge was the library. With professional information retrieval, librarians know how to do complex query work through Boolean logic, plus sign, minus sign, and other symbols. This complex query relies on the proper categorization and explicit marking of the information architecture. But when the internet arose, it was thought that the way to solve the problem was to throw a lot of information into the information highway without considering how to organize it.

The situation has created a search engine, the tool that has painstakingly collected information throughout the Internet. Unfortunately, most of us are not trained in book management to accurately tell the search engine the keywords we need. And after several years of rapid development of the Internet, the Internet in front of us has become an endless ocean of electronic information. The advantage that it brings us is the super rich information. However, because there is no good content structure, we can't quickly find the information we need in this information, or even find the information we need, and what's worse, maybe we're just looking for something we don't need, and we're picking it up in the trash to find something we don't have.

Lack of structural problems
The problems posed by unstructured Internet content cannot be quantified, because search engines make it very rare for searchers to know why they are searching for the results or where the information comes from. Therefore, we summarize the problems arising from the lack of structure of the Web content as follows:

The time wasted by unsuccessful searches.
Because searchers cannot find the information they need, the ROI of the information collection store is low, such as data warehousing and content management.
Decision making errors caused by incomplete or inaccurate information.
The bad experience that unsuccessful searches bring to the searcher destroys the company image, the relationship between the company and the customer/partner, and the internal staff.
The benefits of taxonomy for Web development
Life scientists use taxonomy to classify all organisms in an organized category. Book Administrators and information scientists have also used this technique and method for information search and data retrieval. With this technology and approach, we can develop a network classification framework that transforms previously inaccessible capacity into structured web content for easy access.

Taxonomy involves many aspects of web development, such as web design, content management, and the search process for site content. Let's look specifically at how taxonomy can benefit these areas.

The benefits of taxonomy for web design
Taxonomy has two aspects: structural classification and view classification. The Web site design involves more of the view classification, which is used to logically group the content of the Web site by topic. In the use of visual classification to implement the design of the website, we can use intuitive organization and logo to establish an effective Web site navigation system. When the content of the site is properly organized and clearly identified, site visitors can easily navigate and locate the content they want, an experience that can effectively increase the number of visitors.

The benefits of taxonomy for website content Management
The library organizes books and magazines according to the Library of Congress Classification system (Congress classification System) or the Du Wei book Classification system (Dewey). Each item is marked with a series of standard attributes, such as book catalog number, main title, title, author, and so on. These books and magazines can then be safely stored and easily retrieved by manual or computerized card catalogs.

Similarly, organizations can organize their information resources, such as documents, Web pages, and so on, by using structural classifications. Structural classification provides a hierarchical classification system based on a well-defined range and context. In the process of content management, the standard terminology of structural classification can be used to classify and mark information resources uniformly. In a Content management workflow, content administrators promote a classification structure by providing a hierarchical list of categories.

The end result is that all information in the enterprise or company scope is stored in a content management system, and each information is associated with one or more categories. After that, you can retrieve these classified information resources more effectively through a view classification or search engine, which is not much different from the traditional library retrieval. The ultimate goal of content management systems is to maximize the availability of enterprise content. Therefore, the integration of structural classification into the content management process can improve the usability of the content management system.

The benefits of taxonomy for Web search
Both the view classification and the structure classification are involved at different stages of the site search process. Before the search executes, the search engine first traverses and indexes a target range of content. Some search engines, such as autonomy, can use the structural classification method to learn the characteristics of each category by analyzing a model document set. This learning ability helps to fine-tune the relevance of search results.

During search execution, the structure classification can be displayed as a view classification through the multi-level hierarchical structure of the site, as in the Yahoo directory listing. Site visitors can browse the list of Web content for each category, or dive down into a more specific category, and then perform a search in the scope of that category. For example, they can enter the Consolidator & internet→software→natural Language 處理 category before performing a search.

After the search is executed, the search results can be organized according to one or more system-defined structure classifications. For example, Convera's retrievalware can categorize search results in a variety of ways, such as country, language, or theme. This ability to classify significantly alleviates the problem of the information ocean. You no longer need to look for what you want in a large number of results that you return, only by country, language, or subject, and so on. For example, searching for "content management system" on Yahoo will return 3.79 million results (search results for April 20, 2003). If you categorize them by topic, such as best practices, tools, and so on, you can quickly find the best results.

Complete integration of taxonomy in Web search provides a more effective search experience. This will significantly reduce the time wasted by searching for failures or finding error messages, ensuring an effective decision-making process.