Information monitoring into small and medium-sized marketing short Board

The emergence of various marketing consultancy companies did not solve the enterprise market intelligence monitoring of the short board. Industry insiders said that some of the small and medium-sized intelligence monitoring work is still in the adoption of exhibition collection and customer feedback on the primary method, such information is generally poor timeliness, low accuracy of the mishap.　　At the same time, there are already companies to "upgrade" the channel of intelligence surveillance to the more timely internet. Missed the World Cup business in South Africa Lee Universe (alias) is the use of network intelligence monitoring services, one of the business owners. In his view, enterprises can get an opportunity in time, like track and field than others run a step. "From last October, we started looking for the World Cup-related business until this January, when we learned about a South African company bidding for the World Cup of plush toy workers." "Lee Universe expressed regret," South African companies told us that the tender has expired.　　"Because the information is not in place let the Li universe missed this value 800,000 yuan order." Then he turned his attention to the Asian Games, through a number of channels to collect information on business opportunities related to the Asian Games, including through the Enterprise email subscription Network information monitoring methods. In the vast majority of the Internet industry, flexible small and medium-sized enterprises should have mastered the use of the Internet to gather intelligence information skills.　　Enterprise email information Monitoring service provider, China million network vice President Yingqiao Bridge said, the internet trend often contains a lot of business opportunities, timely collection of such information, grasp the changing opportunities, for small and medium-sized enterprises is very important.　　According to incomplete statistics, the domestic network information monitoring services company has nearly hundred, intelligence monitoring software also has Baiyu, the annual service fee from thousands of yuan to tens of thousands of dollars. "The market is big, but there are few small and medium-sized enterprises interested in buying information," he said. "Yingqiao Bridge said," intelligence monitoring is supposed to be a part of enterprise network information, we put it into the enterprise mailbox, free of charge to the enterprise to use. As long as the enterprise set good information keywords, the enterprise mailbox will automatically provide relevant information according to the enterprise settings. "Now, in addition to business intelligence, Li will be able to see the information of the competitor in the daily intelligence monitoring information." He told reporters that the information came from every corner of the internet, and some business opportunities came from English websites. Commercial newspaper reporter Rotin