Information search Keywords

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A website's key words, divides into three kinds: the navigation type search keyword, the information type search keyword and the transaction type search keyword. In this article, let's say the information type search keyword layout.

What is the purpose of the information type search:

In general, people searching for these words have a certain understanding of the product or service they are searching for, but they have not yet achieved their goals and requirements, and they are searching for more detailed information. For example, if the "computer" is a navigation search keyword, that "Tsinghua Tongfang", "HP" and so on are classified as information-type search keywords. Search "Tsinghua Tongfang", "HP" people must have a certain understanding of the computer, but want to know more about the computer brand, performance, price and other more detailed information.

How to optimize the information type search keywords

Because this time the search volume (Baidu index), value and competition degree is second only to the navigation type keyword (main keyword), therefore, we want to use the channel page to optimize, because in our website, the channel page is the most satisfies these needs. For example, we use "notebook" for example, we can write "notebook battery", "notebook Shell", "notebook accessories" in the Channel page.

We search in Baidu "Computer", the first natural search results are Zhongguancun, into zhongguancun in the left-hand navigation can be seen

The following figure:

The classification on the left is "notebook computer", "Super Pole", "Netbook", "Notebook Bag", "notebook battery", etc. on the right side, we can see

The following figure:

According to the notebook category, you can have "brand", "Price", "Price positioning", "CPU series" and many other categories, these are the channel page.

Information-type search keyword layout (keyword classification and deployment) is very important, is a website navigation, not only for the customer has an important guiding role, but also on the search engine crawler plays an important role in guiding, reptiles will follow these keywords to pick your article.

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