Information Web site SEO principles

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Comprehensive information Web site problem Analysis:

Lack of central keywords, the general search engine brings the keywords are appearing in the page.
Classification complex, the title is too long, the title can not be very good highlighting keywords.
Page confusion, regulations unclear, navigation is not clear, the structure of the directory is relatively deep.
The absence or inadequacy of the essential elements.
Multiple domain names, forums in the form of directories exist.
Reproduced flooding, included less than the actual page many, more serious there is a reduction in the situation.

The results of the above problems and solutions:

Lack of a core keyword the biggest problem is the inability to step into the culture center keyword, to put it simply, we optimize the keyword step is: Unpopular keywords-related keywords-core keywords, the so-called advanced culture is in a new station at the beginning can not compete for the more popular keyword, However, we can first for some relatively unpopular keyword to do, and then in the site quality and weight improvement under the premise of slowly doing hot words, this is the key to choose the most core, the most reasonable part. For relying on the flow of key words on the page, there are many drawbacks, such as the ranking is not stable, position is easily replaced; (This principle only addresses the lack of core keywords of the site, as too focused on the keywords, we do not advocate, which also violates the principle of being called the keyword divergence.) If this is the case, we will explain it separately. The principle of the keyword is natural, appropriate, reasonable and best.
Comprehensive categories of Web sites more categories, please keep the home page suitable for the smallest level of classification, conducive to search engines in the first time index the latest information. As for the headline, the general website we all advocate flashback way, but for the comprehensive information Web site, we do not recommend this, because: internal page-Small category-Large category-home page such a title is too long, and the long title diluted the title keyword, so we recommend this add: Inside page title-the smallest category title, This effectively reduces the length of the headings and complements the previous-level keywords.
Navigation is to show the minimum classification or the first level of classification, this issue depending on the site itself, if the site is very large, it is recommended to use small categories (navigation using large categories, add in the footer to add small categories can also), on the contrary, the use of the first classification on it, So as long as to facilitate the search engine indexing and improve the user experience, the first time you can find what you need, both effects are very good. Web page directory is deep, please add Google sitemap in the footer.
may be more busy webmaster reasons, but also the footer did not add "about this site" "Service Content" and so on, I think a site quality needs to be considered from many aspects, even the smallest places also need attention, if possible, please plump these elements.
Multiple domain names are also a problem, General www.seofans.cn and seofans.cn will be search engines as the same site (although not the same domain name, but a lot of webmaster do so, so the search engine has been tacitly, but. com with the. cn or other suffix of the domain name is completely different domain name, so if your site binding more than 2 domain names, be sure to lift one, There is also a netcom or telecom problems, using with www.seofans.cn and seofans.cn to solve it, do not bind other domain names, because this may cause similar page problems. Forum preferably in the form of a level two domain name, the directory method is not appropriate (but noteffect, just a reminder).
to the information station reprint, I quite understand, because the personal website cannot provide so many original information, this is now the personal information website development shackles, as to the solution,

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