Initial construction of Enterprise website: two or three points of key words research

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Keyword research is often just spent some time to solve the problem, as SEO personnel we are not forgetting the keyword research is our lighting, is our website layout, the basis of the chain construction. Let's look at the key words:

First, the core keyword to find tools

Core keyword research we often rely on tools to assist, such as Baidu Index, Google keyword tools. Although these tools may not display the correct data, at least they show that users search the search engine, or have some authority. Core keywords are generally some of the main products of enterprises, but this is only for those popular or popular products, for some unpopular is not what role.

Second, long tail keyword to find consumers

Because most of the long tail keyword in webmaster tools there is no index, and the flow of the site mostly from these long tail, we can not let ourselves how to write it, so looking for consumers is the best way to study the long tail keywords. Long Tail keyword research is related to the number of Web site traffic problem, of course, many people will issue questions. Seriously, most people's long tail is naturally produced by the article, some of the long tail in the article some of the keywords are indeed unexpected, but there is still a part we can know. If we are prepared for these long tail keyword research, it is as if the disunity cohesion together. We can refer to the example of Baidu Encyclopedia:

We can obviously see these long tails with links that allow one entry to connect to another. Also for our website means what, that is a Web site connectivity, the use of the chain. This is to improve the user experience of the site, and link construction played a full role.

In the whole process of website construction, I always feel that it is necessary to study the key words, especially the long tail keyword, which is to improve the user experience and the consistency of the site, so keyword research we should take seriously. Article by the United States Fast http://www.youbianla.com original, reproduced please retain the source, thank you!