Inn, hostel, bar half-price consumption

Taobao and Lijiang Municipal government formed a strategic partnership.

Buy cars, buy the World Expo UK Pavilion seeds, buy Chinese-style collective wedding, can also buy what incredible "baby"? This time, Taobao travel gives the answer absolutely let all netizens unexpectedly: "Buy" Lijiang.

Yesterday 8 o'clock in the evening, Taobao and Lijiang Municipal government announced a strategic partnership, launched the "Million Amoy group Lijiang" Super large group purchase. By then, the price of 9 yuan, consumers can be signed on Taobao Travel Inn, travel agencies, bars enjoy the history of the lowest 50 percent of consumption.

Inn, hostel, bar half-price consumption

In the view of Taobao travel, "this kind of activity means unlimited possibilities and all kinds of play." "So, the first deep cooperation between the two sides is May 29," The Million Amoy Group Lijiang "(lj.taobao.com) activities officially in Taobao travel and a cost-effective platform online.

By then, Taobao Travel will be officially launched "Taobao travel Lijiang Card" to only 9 yuan in the price to buy, consumers as long as the purchase of this card, can be signed on Taobao Travel Inn, travel agencies, bars enjoy the history of the lowest 50 percent of consumption, 2012 effective throughout the year. In addition, from the beginning of June to the end of this year, Taobao Travel will also continue to launch the Lijiang for the partial features and preferential lines.

"What you may have seen before is just a one-sided lijiang in a blog, microblog or a friend's album," he said. "Lijiang Municipal Committee, propaganda minister Hua said," Through the full two weeks of activity, so that E-commerce and Lijiang all-round "net", with more than 500 million of Taobao's huge consumer groups, Lijiang will bring a large number of tourists. ”

Taobao travel leader Yeung Kwong, said, "Amoy group Lijiang" Since the beginning of April preheating, by the 500 million Taobao members of the strong concern. In the DIY stage of the tour line, more than 100,000 Amoy friends of the active vote, the resulting five tourism routes will be formally opened. At the same time, the two sides will combine Lijiang tourism (002033, share) resource characteristics and Taobao E-commerce platform advantages, for Lijiang tourism publicity and marketing for long-term cooperation, and Lijiang Inn, travel routes and air tickets and other products as the focus of promotion.

Deep excavation of domestic tourism e-commerce market

In fact, the reason why such a bold idea, mainly from the domestic tourism market, a strong consumer power. Earlier, China Tourism Research Institute released the "2010-2011 China Tourism E-commerce Development Report" shows that the 2010 China's tourism e-commerce market scale of 200 billion yuan, accounting for the overall tourism revenue share of only 15%. This data side reflects that China's tourism e-commerce market still has great potential to dig.

and Yang Guangyi Frankly, Taobao is now the main profit model relies on advertising and shop tools. "The tourism market now has 10%-15% development space. Local life services in Taobao has a large user base, and Lijiang backpackers and Taobao on the bulk of a certain degree of consistency, the future will help Lijiang tourism enterprises to complete the information construction. ”

Yang Kwong also revealed that the profit is not yet within the scope of the company's consideration, because the current tourism market information construction is insufficient, resulting in relatively narrow tourism profits, the most important goal is to help the entire industry into the information age. "Group buying is just one of the ways Taobao tourism marketing, hope and the government has a good interaction." ”

Yeung Kwong also said that after Lijiang will be based on the needs of Taobao customers to decide "regiment" next city, for many people care whether it will be Dali or Xishuangbanna, Yang Guang smile, "I am also very curious." ”

Voice

"is a new stimulus to the local economy."

Data show that Taobao tourism has become one of the most widely covered hotel network platform, more than 6,000 inns, a total of 45,000 hotels and guesthouses. On the other hand, public information shows that Lijiang existing 2,200 inn. Lijiang Now and Taobao tourism cooperation and the number of enterprises and number has exceeded 1000, covering the proportion of 50%.

"Lijiang municipal Government and Taobao strategic cooperation, to" Lijiang card "as the starting point, through group buying, online shopping means to provide users with convenience and benefits, the local economy, especially the development of tourism economy is a new stimulus, but also the Chinese tourism industry line under the combination of deep innovation. ”

Industry insiders believe that the release of this cooperation, signaling E-commerce has become a link between the tourist city and the important platform for tourists.