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Today a "defying" title to highlight the importance of the construction of the chain, Web site construction is like building a high-rise, the internal structure optimization is the foundation of the building, and internal chain construction is an important part of the interior structure optimization, it can be said, a number of times, the search engine external chain requirements may be reduced, But the role of the internal chain on the site will never drop, because the search engine is for the user Service, and the internal chain is the relationship between the user experience is an important factor. Therefore, the construction of the inner chain can not be neglected.
1. Navigation bar Inner Chain
Compare the site to a mansion, then the first page is to enter the courtyard portal, and the navigation bar is to enter the courtyard of the largest door. Navigation bar links within the chain construction of the most important, because the navigation bar is the user clicks the most is also the search engine to give the higher weight of the place, the navigation bar in the chain building to note that the link to point to the column page and the best to put the site keyword as a link, so as to effectively
In addition, some people said that the navigation bar put "home" such a link is a waste of weight, I think that the use of the home to do the link is the pros and cons exist, although the home page share the weight of the navigation but also to cater to the user, most users are still accustomed to the home page link, if you want to change the best use can let users obviously know this is the first page of text.
2. Home Chain
In addition to the navigation bar links, there are a variety of other links to the home page. Home chain to pay attention to the construction, links should not be too much, because, the homepage is a site with the highest weight of the page, if the chain will lead to more weight loss, and, if there are too many keyword links will be search engine suspicion is cheating.
Home Link Construction focus is: clear, the best use of the latest updates, the article hot and so on the chain way, such links effectively increased user clicks, thereby increasing the site PV, reduce the bounce rate, the user experience enhanced, the corresponding search engine will have a better evaluation of the site.
3. Content Page Links
Content page is a site most of the page, so planning a good content page within the chain to build the entire site within the chain is also driven up. Content page inside the chain first not too dense, intensive links will be suspected of cheating by search engines, in addition, to pay attention to the diversity of links, anchor text can not be too single; 3rd, is also the focus of the content page chain: links to relevant articles, within the chain can not be optimized because of optimization, but, when the relevant articles to add links, This greatly enhanced the user experience, while driving the site's PV.
4. The use of special fonts in the construction of the chain
Spiders will give special font, color, bold, etc. to give priority attention, at the same time, the text of the special font is higher than the weight of other words, so we have to make full use of this, key key words to give priority to care, so that the keywords on the site is very good.
5. Tags tag in the construction of the chain
Tags tags is also a kind of chain, for the internal chain is not skilled novice, tags tags is a very good inside the chain, search engine will be each tags as a separate page, through tags page site formed a spider Web Form, in addition, many users also like to point tags, This also contributes to the PV of the website.
Above all is easy to be ignored in the construction of the chain, in short, the construction of the chain must be to the user, to meet the needs of users of the search engine will also favor your site.
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