Innovate in the most "fresh" markets

"Result-oriented" is one of the guidelines for us to develop and innovate marketing platform. In areas, industry markets and urban marketing, customers will pay more attention to direct results. We will be on the basis of brand marketing, to explore more to bring direct sales of marketing projects and methods.

Innovation market development is divided into two levels, the vertical level of innovation for regional market innovation. Since last year, Sina has been working with local partners the establishment of Sichuan, Henan, Fujian and other local stations; The horizontal level is the innovation of the industry market, in addition to the previous advantages of industries such as automobiles, finance, Sina in recent years has also vigorously opened up medical, FMCG, real estate and other industries, and achieved good results. At the same time, we also for Chinese cities through the Internet to carry out a relentless exploration of urban marketing, and gradually establish a complete and efficient urban marketing service system.

The innovation of regional market is one of the key points of our development. With the development of China's economy and the acceleration of urbanization process, the two or three-line regional market is becoming more and more important. The sinking of the corporate market is a trend. China has a vast territory, each market competition environment, cultural atmosphere are different, the consumer's regional difference is more and more obvious. In order to further close to consumers, but also in order to meet the needs of enterprise market sinking, Sina opened a local station, the "air" to the "ground."

"Serving the people of the regional market" is the main theme of Sina local station. Regional market is the most "fresh" market, where we can first contact the rapid changes in the market, access to the most direct business needs and consumer dynamics, which makes our market personnel benefit a lot. At the same time, in cooperation with local partners, and the contact with regional enterprises, Sina also brought a relatively mature marketing system, bringing the upgrade, innovative network marketing methods.

In the construction of marketing platform, Sina based on the development of different regional markets, environment, to create some unique, more close to the localization of the way. Many enterprises in the regional market have been used in network marketing, but with the development of the market, the growth of enterprises, a single network marketing methods can not meet their needs. Therefore, we plan for the regional market characteristics of the corresponding marketing "product package", the change of singleness for the integration of online marketing for the line under the interactive marketing, to help enterprises in the regional market to develop a greater market space. With the extension of Sina brand influence, to the Internet as the center, the offline activities, offline media platform for integration to achieve a full range of target audiences to reach.

The horizontal level of the industry market has become the future development of Sina's focus. For example, in the medical industry, the rise of internet marketing to the pharmaceutical enterprise brand a new platform, so that its ROI has been a revolutionary upgrade, and more and more customers in the medical industry accepted. Sino-US-Novo Contec has been working with Sina on a variety of media cooperation, will be Sina's media credibility and the Sino-American history grams-the new brand to convey the concept of integration, so that more users understand and recognize the Sino-American History of the new Tai grams.

On the other hand, China's urban marketing has entered a new stage, that is, the city brand remodeling, brand differentiation positioning and dissemination of specialization stage. In recent years, with the development of Sina impact concept, we also apply it to the cooperation with the cities. Through years of efforts and perseverance, Sina has been and many cities in China to establish a good cooperative relationship for the Chinese city's internet marketing provides a strong support.

In a word, "result-oriented" is one of the guidelines for us to develop and innovate marketing platform. In areas, industry markets and urban marketing, customers will pay more attention to direct results. We will be on the basis of brand marketing, to explore more to bring direct sales of marketing projects and methods.

Innovation is the survival of an enterprise and even a life. The pioneering of the innovation market, is also the source of Sina vitality.