Innovating "grounding gas" yili to meet the needs of consumers ' differentiation

In Erie, innovation has become the DNA of the enterprise, Yili will transform the scientific research into products that are closely related to the common people, dozens of new products each year, this kind of "grounding gas" type of innovation, not only enriches the people's dining table, but also embodies the determination of yili to change for consumers, and effectively provides higher quality More comprehensive product enjoyment. Milk drink every benefit Tim, QQ star children grow milk, cold drink qiao and Shu Milk Upgrade version of CPP, once listed that access to the market and consumers unanimously recognized. Among them, for the 4-8-year-old into a long-term children's multiple nutritional needs, Yili QQ Star Family has appeared children's milk, children's milk, children's milk drinks and nutritional juice yogurt and other products. QQ Star child growth milk, including bone-shaped, puzzle-type, nutrition-balanced type of three products, all-round help children grow healthily. Children's milk, children's milk drinks and nutritional juice yogurt is added calcium, iron, zinc and other nutrients composed of a healthy nutrition group, and add children like fruit taste, treatment of children's "critical disease", not only enrich the choice of parents, but also for children to build a healthy growth bridge. It is reported that Yili Gold Classic organic milk, nutrition shu-milk, artful ice cream and to Chang Light as the representative of yogurt products such as high-tech content, high value-added products have accounted for the overall business of more than 40%.