Innovating management means optimizing development of environmental News Administration multi-policy and multi-measures

Newspaper (reporter Cheng Miao Jinxiaonin) In recent years, in the Press and publication Administration "China original network game overseas promotion Plan" and so on a series of encouraging independent original innovation and out of the strategy, led by the domestic network game by virtue of advanced research and development technology and excellent content of the subject matter, more and more international game publishers attention.　　So far, domestic network games have entered Europe, North America, Japan, Korea, Southeast Asia, more than 40 countries and regions, become an important product source of international network game market. July 29, the second China International Digital Interactive Entertainment Products Exhibition (English abbreviation ChinaJoy) again came heavy cooperation news. The third generation network game company Blue Port online and Germany game Forge (full name Game Forge 4D GmbH) company announced jointly, the latter will become the blue Port online self-developed 3D network game "Mercenary World" in the European market agent distributor. "Mercenary World" became the first in 2010 to enter the European market of domestic new tour, is expected in the third quarter of this year (Q3) in Europe and the domestic market to achieve commercial operation. "Game Forge is one of the most important strategic partners we have made this year, and they occupy an important position in the European market that will open access to the European market for mercenary world," said Wang Feng, chief executive of the Blue Harbor online. I believe this design will be integrated into the rich Western fantasy culture of the online works can be recognized by European players. "It is reported that the mercenary world" is game Forge in China signed the first product, but also its 2010-year product strategy is an important component. As the first online gaming operator in the market for European prop-paying online games, Game Forge has run 50-language versions of client-side games in 75 countries, with more than 900,000 daily gaming subscribers. It is understood that Game Forge will be responsible for the "mercenary world" in Europe 40 countries a total of 8 language versions of the commercial operation. It is worth mentioning that the same day at the Joy Blue Harbor online booth, "Mercenary World" just with a new high-tech companies from the United States Silicon Valley, God of science and technology to achieve cooperation, the latter will be its single chip brain wave acquisition technology into the "mercenary world" game, players only with brain wave consciousness can manipulate the game.　　"Mercenary World" became the first network game to use the technology. Online games "Large export" perfect time and space in the eighth session of the "China International Digital Interactive Entertainment Industry Summit" revealed that 2009, the perfect space-time game products have been exported to more than 60 countries around the world, 2009 overseas licensing fees from 2008 186 million yuan to 215 million yuan, or 15.3%. Perfect time, chairman and CEO Chi said that the perfect time to export the game is increasingly fast, in the overseas market share is increasing: "The Perfect World" online number of people in Brazil to create the highest local record; "Ghost legend" the Malaysian version of the upgrade has increased local online numbers by 150%, and the battalionIncrease by 80%.　　Chi ambitious to say that perfect space-time this year's overseas revenue target is "overseas copyright plus direct operating income of 100 million U.S. dollars, than last year doubled." Blue Harbor and Perfect space-time is just a "silhouette" that goes out of the national game. Relevant personage pointed out, compared with the game industry developed countries, before, China's online game publishing industry technology, talent and other industrial base is relatively weak, this situation in recent years has been significantly improved. The market position of the independent original network game is more consolidated, overseas market expansion capacity is significantly enhanced, the premise of a steady foothold in the domestic market, more and more domestic network game enterprises with independent innovation products, the gradual implementation of "go out" strategy, and actively participate in international competition, Chinese online game enterprises overseas market expansion step further accelerated. According to statistics, in 2009, a total of 29 Chinese network game Enterprises self-developed 64 online game works to enter the overseas market, covering North America, Europe, Japan, Korea, Southeast Asia and Hong Kong, Macao and other countries, including more than 40 nations and regions,　　Achieve sales revenue of 109 million U.S. dollars, this year overseas sales will continue to grow significantly, possibly more than 200 million U.S. dollars. It is worth mentioning that China's game enterprises to implement the "go out" strategy shows different characteristics: perfect time and space company to develop a short cycle, market response to the advantages of rapid occupation of overseas markets; Shanda companies to take acquisitions, joint research and development, joint investment and other ways to enter the overseas market Jinshan Company from the beginning of the network game export focus on the region in Southeast Asia and other overseas markets; NET Dragon became the first Chinese company to operate online games independently in North America ...　　Such a scale to the international market output products, technology and services, fully demonstrated the Chinese game enterprises to implement the "go out" strategy to the internationalization of the development of the courage. Sun Shoushan, deputy director of the Department of Press and publication, said that the Department will vigorously support the independent and original network gaming enterprises, and further promote the development of China's independent original power of online games, at the same time launched the Chinese original Network game overseas Promotion Program to encourage and support the national original network game.　　Can imagine, with the continuous integration of global culture, mutual influence deepened, Chinese network game Enterprises will continue to strengthen international exchanges and cooperation, learning advanced concepts, the application of advanced technology, in the development of the domestic market based on the efforts to explore the international market. Industry personage pointed out, independent research and development, independent innovation advantage is actively promoting China's online game publishing products to speed up the pace of going out, and continuously enhance the ability and level of enterprises to participate in international competition.