Innovation is the key! 79 Yuan Millet hand ring behind the story

Millet Hand Ring launched, controversy has been constantly, some people say 79 yuan of millet hand ring subversion of the hand ring market, but also some people say that Millet does not follow the common sense of the brand in the destruction of the industry rules, and even affect innovation. It is indisputable that the emergence of millet hand ring so that more people know the hands ring products, but also see some of the hand ring in the application scene of the new play, such as Lei said ID.　　As a product of millet and cooperation manufacturers, in the end is how to locate, there is the opportunity to specialize with the CEO Huangwang and Millet user experience Director Chaillon dialogue, to see what is behind the hand ring millet. The following are the main points: 1, and millet cooperation company is Anhui Hua Heng Technology, the new joint venture company Hua-Mai to do the bracelet, mainly focused on the intelligent wear products, hand ring is the first product. 2, Hua Heng, the company in 2009 to do the Android tablet, is an early Android tablet computer team. Then began to intervene in wearable equipment, last year, launched a smart watch products known as intelligence devices. 3, why is this team from Anhui cooperation? From the description of Huangwang I summed up to three points: first, Anhui's entrepreneurial most rely on China talent resources, Huaheng is no exception, the founder of the background is good. Second, in the millet responsible for MIUI related Sun Heng and Huangwang is also alumni, two people have been blending strings. Third, Huaheng before the things in the slowly to wearable field. 2009, Huaheng In addition to doing tablets are also doing reading software intelligence reading, and Shanda in the Cooperative magazine content distribution, so is also in the direction of the combination of hardware and software. The final key point, of course, is that the two sides can talk about the product logic and the form of a joint venture. 4, the cooperation finalized, Hua Mi put in 50 people's team to do the millet hand ring this product, experience the time from December 2013 project start, to July 22, the millet hand ring released, before and after six months more. 5. At the end of 2013 Lei began to talk with Huangwang about cooperation. According to Chaillon added, began to consider the smart watch product direction, but the last reason to give up is that the watch is difficult to wear 24 hours, the size of the general user home needs to be removed. At the same time, sports and medical products to the health of the combination, there is a hurdle. Chaillon that this is not suitable for millet to dabble in the direction of millet is the mass consumer products. 6, millet hand ring positioning is not a mobile phone dependent products? At present, the positioning of millet is an independent product, conceivable space is through the API to open up the data interface. 7, on the steps, the accuracy of sleep monitoring, Huangwang that such products require more users, more data, the data model matching will be more accurate. 8, millet ecological chain and the relationship between the rice, Chaillon said the principle is to help do not trouble, mainly through the MIUI and hand ring. The future of the application of hand ring scenario, Millet will continue to make a fuss in the home environment, such as through the hand ring to remind users to be too close to the TV, or the operation of the TV switch. 9, for many people the relationship between the cost and pricing issues, in fact, is a very contradictory question, one sideMany people think that the millet hand ring broke the rules of the game, prices set very low, on the other hand, from the cost analysis, millet can still make money. In the end can make money, how much cost? I have a special question. Huangwang and millet attitude is that the cost of the millet hand ring is indeed beyond the external dismantling of the 40 yuan, the cost is mainly consumed in the top chip raw materials (Nordic Bluetooth and Adi Gravity sensor chip) and manufacturing process. From here to see the chip is the cost of the big head, the user will not according to Moore's law, with the product iteration cost decline? Huangwang that this kind of specialty chip is different from PC chip, it is difficult to reduce the price so quickly. Manufacturing process and materials in the proportion of input costs in 6:4, millet bracelet Initial design goal is 100 days, the final determination is 30 days. 10. During the year, the millet bracelet plans to enter overseas markets, including Taiwan. 11, Heart rate test function millet hand ring is considered, contact 3~4 home chip suppliers, but there is no good solution, but this aspect many manufacturers in the big concept. 12, about the price of the idea of stifling innovation, Huangwang's saying is, do innovative products can be overturned, the key to see whether the ditch dug deep, if not millet, there is also a market in Shenzhen to promote, to restore the cost of the hand ring essence. 13, millet hand ring in the development process, after 30 versions of the iteration, and finally finalized the design and function. When I asked if the three main application scenarios for the core of the millet hand ring were removed, the answer given by Huangwang is: unlock, motion meter and alarm clock. 14, the company positioning is focused on wearable product development, the hardware in front of the invention mentioned in the report, is controlled by Hua Heng, but the specific proportion of the two sides, and did not announce that both sides are unwilling to talk. 15, millet production mode in the factory is, first on a production line and mold, and constantly improve debugging, OK, and then copy a production line. Millet Hand Ring Year's goal is to ship millions of units, according to the industry's information, the current number of OEM orders are relatively conservative, not more than 20,000 units. 16, millet hand ring has been and micro-letter began to cooperate, this cooperation will be how many new possibilities, and did not think too much, on millet is still just a try. Chaillon said, Zhangxiaolong also more agree with millet bracelet. 17, through the expression of Huangwang and Chaillon, domestic wearable market is still too impetuous, do hand ring immediately think of social, do social immediately began to do community, not restraint. They think that the millet hand ring to buy is a sensor, first let everyone use up, the former market opponents ring is very pessimistic. 18, 79 yuan pricing how to come?　　The United States is a lot of mass product pricing is 99 U.S. dollars, including the bracelet, in the domestic market can also be 99 yuan, but the unit into the RMB, so that in the consumer's perception may be closer, this is a train of thought. Summary: In the discussion with Huangwang and Chaillon, pricing, innovation, cost, shipments, product positioning, I have mentioned several key issues, give me the impression that Millet is currently positioning the product has been very attitude, regardless of the marketon how to dispute and appear a different voice, adhere to their own product view in doing, in the mentality of some giants have some unique stubborn self-confidence, posture than the previous two years. The product view here summed up a number of points: first, and millet ecological combination, in fact, is a combination of hardware and software. The second is to select enough people and can be popularized, affordable consumer goods direction. Third, in the exercise of restraint to choose a number of functions can be used to do fine. Four is from the price, positioning to pull the end, that is, the previous said to dig a competitor difficult to fill the deep ditch. In this way, for the smart hardware market, the small partners will be a more severe test, how to cross the millet gap or in a field to dig their own moat, is to choose the smart hardware direction before need to think clearly.