Innovation is the soul of electronic commerce

From the initial to ebay as the representative of Consumer-to-consumer, to today's Jingdong Mall, Fank as the representative of the company, Alibaba as the representative of the Business-to-business, and known as the C2B group buying army, China's e-commerce in the development and expansion of the process, also in a step-by-step innovation. Many people believe that the domestic E-commerce model has been very mature. However, the author believes that China's E-commerce model is still very young, in the continuous development process, e-commerce innovation will continue, E-commerce also needs continuous innovation to promote.

E-commerce is not just marketing

The essence of E-commerce is internet marketing, with the help of the Internet Platform for marketing. As a result, many people call the Internet platform an emerging channel for retailing. Whether it's a consumer-to-consumer platform, a business platform, a business-to-business platform, and a hot group purchase, it's an emerging marketing model based on the Internet.

After more than 10 years of development, the domestic e-commerce market has slowly matured, the role of E-commerce has also changed. From the business model of some E-commerce platform, today's e-commerce is not only a marketing platform, or a service platform.

Taobao is a very representative of the network shopping platform, Taobao is the store's marketing platform. When the user login Taobao, and then pick up the goods and payment, Taobao played a service platform, to provide users with third-party payment services, to provide users with transaction security services. In order to improve the user's online shopping experience, Taobao to continuously optimize the product search technology, but also to upgrade the electronic payment technology to protect the security of the user funds. In addition, for some shop orders a lot of circumstances, Taobao to provide store order management and other functions.

After the scale of the online shopping to tens of millions of million yuan scale, from the network to buy the platform to the logistics platform, to order management, as well as payment, each link is integrated into e-commerce elements. Therefore, the current e-commerce is not only marketing, but a set of services, marketing in one sales platform. This change is the result of the promotion of electronic commerce innovation.

Innovation and new mode of e-commerce

E-commerce innovation not only endows the new meaning of e-commerce, but also gives birth to a new mode of electronic commerce. To cite a simple example, many Taobao stores are not only opened in Taobao shop, in the Tencent Pat and other places will also open a website, some shop owners even set up their own independent platform for the business. Then, the management of more than one shop becomes a problem that the shop owner faces.

In order to solve a number of network sales platform management problems, the largest E-commerce software and service providers Shopex to this end of the "whole network" solution, the front-end can manage more than shop, to achieve multi-channel, multi-channel marketing, "to have the flow of the place to do business." Back-end centralized management of warehousing, logistics, finance, CRM, call center and other operating modules to achieve "full" centralized management.

In order to share some innovative ideas and ideas in the development of e-commerce, the 2010 e-commerce Innovation and Development Forum, organized by Shanghai merchants, will be held in Beijing on December 16. In this year's e-commerce Innovation Development Forum, will be aimed at the 2011 E-commerce industry new models and new hotspots to look forward to, such as how to use group purchase, micro-Bo and other new concepts to promote E-commerce marketing, how to effectively plan the supply chain of electrical business issues such as analysis and discussion. After micro-blogging and group buying into E-commerce, China's E-commerce will usher in another round of innovative climax, and innovation has become the soul of domestic e-commerce.

Innovation becomes the soul of e-commerce

Throughout the development of E-commerce in China is not difficult to find, innovation throughout the development of E-commerce. Taobao innovative invention Alipay, and the creation of secured transactions online shopping scale, this is an innovation. Out of business needs, many shop owners have set up their own platform, a number of shop management has become a problem, many shop management solutions to the advent of shop owners to solve the problem of the management of more than one shop, which is based on user demand for an innovation.

There will be some new problems in the development of e-commerce, and the emergence of some newly-emerging things will have a certain impact on e-commerce. 2010, Weibo is booming, group buying is very hot, how to integrate the advantages of Weibo and into E-commerce, is a new problem. Perhaps, after "2010 e-Commerce Innovation Development Summit Forum", the industry senior personage will give a good plan. In fact, any thing in the development process will encounter problems, to solve these problems need to innovate. E-commerce, which is developing rapidly, also needs innovation to solve the problems in the process of development. Strictly speaking, innovation has become the soul of E-commerce, without innovation, the future of E-commerce will be impossible to talk about.

The development of any industry is inseparable from innovation. Innovation is not only to solve an industry in the process of the problems encountered, or to promote an industry development of the source of power. From the market size, domestic e-commerce is still in the initial stage, the future needs of continuous innovation to maintain.