Innovation Workshop Bargain-making project debut with merchant bidding ranking mode

Innovation Workshop Bargain-making project CEO Peng (Tencent Science and technology photo)

December 30 News, Innovation workshop under another project to help the exposure, this is a brand new model group purchase site, the site regularly released hot products, the CEO of the former Tsinghua Tongfang computer consumer products division general Manager Peng. Peng in talking about entrepreneurial sentiment, said entrepreneurship needs to have toughness, life from extravagance into frugality, put down honor and disgrace, and can insist.

It is understood that the bargain-help model is: a large number of consumers have the intention to buy, while the collection of many have the strength and credibility of outstanding businesses, the price of the site will regularly release some of the popular products, causing consumers to participate in the purchase, as more and more participants with the bidding deadline closer Businesses in the background prices to fight more and more fierce, with the bid price broken down, in turn to stimulate the new consumer constantly influx of participation, and ultimately the most powerful business price to win orders, and scattered consumers gather to get the lowest price, achieve a double win.

It is normal for a small profit to compete with a customer, but when prices kill close to the cost or even the cost of the following is a breach of market rules, in order to avoid this situation, the bargain to help the back of the business in the industry is an important role, they have to price to win orders demand, and do not want to destroy the existing rules of conduct, out of their Bargain help from the beginning of the bidding to final delivery, the merchant information is strictly confidential.

Bargain to help CEO Peng after graduation to join Tsinghua Tongfang computer, successive engineers, department managers, Consumer products division general manager. 2010 self-employed, engaged in the field of electrical business. 2011 founded the bargain help, however, compared to the point, know, pea pods, application sinks, snacks and other innovative works of star projects, the bargain help appears to be not outstanding, financing is also more difficult.

Peng talked about 2011 years of entrepreneurial sentiment, said entrepreneurship needs to have toughness, can put down personal honor and disgrace, a lot of people drink and chat will scold society, scold the leadership, scold the company, scold the environment, finally drink to happy, wine bottle a fall, say to start a business, absolute than they are strong, but when the wake will find personal honor and disgrace can not easily put down.

Entrepreneurship needs to be thrifty by extravagance. Peng to himself as an example, before starting business as the same side of the Computer Consumer Products division general manager, travel car pick-up, access to various places, entrepreneurship but had to live in a particularly remote small house, which itself is a torment.

In addition, related to family responsibilities, such as the wife and children need their own support, but the entrepreneurial need to spend money, can not say to his wife, you borrow me tens of thousands of yuan, especially at home to their own expectations, few people can put down.

In particular, the electrical business industry this year has been particularly big changes, the electric Business project by investors sought after, to the final investors wait and see, the ideal encounter setbacks, this team for individuals are a huge blow, the entrepreneur behind the fact that there are a lot of bitterness.

Despite all the setbacks, Peng said that now is the time for the waves, they will not be the sand, will not be kicked out. So no matter how bad the future entrepreneurial environment, will continue to go on, if a project can adhere to a year, that means toughness, survival 5 years or more, that means a piece of gold.

The following is the dialogue of the bargain to help CEO Peng Record:

Tencent Science and Technology: The bargain-shop is a recent investment in innovative factory enterprises, can you give us a brief introduction of your bargain is to serve the enterprise, or service to individual users, can you briefly introduce?

Peng: In fact, our business model is relatively accessible, we are gathering users, like group buying. On the other side are several merchants at the same time quoting, their low price is ranked in the front, so that the user will accumulate more, the merchant will adjust their price according to the amount of users, in fact, this is a two-way, you say it is C2B or, as a business, I do not know the name of what is specifically called.

But I only think that this should be a standard shopping process, I fancy a thing, I hope the merchant price reduction, but I must bring him a certain amount, the merchant is willing to reduce prices, next to the merchant willing to drop more, they will produce competition. On my website, I just put this relationship in a very simple and intuitive, at the same time to reflect it, this is what I do with other electrical business is not the same point, this is our bargain for the future direction.

Tencent technology: My problem is that there are now a lot of shopping search, for example, a Amoy, such as Baidu, Google have, your site is just set up, these businesses are willing to put their own goods on your website, how you attract businesses and users of your attention, your flow from where?

Peng: This is a chicken or first egg problem, if your product resources are not good, you do not have users. In fact, every entrepreneur in this room will encounter such a serious problem in the future. How can we solve the problem of chicken with eggs first? In fact, is the first, the driving force of the problem, if you rely on your ability, your knowledge, your background, can be temporarily within a small scope, can solve the first impetus. What do you mean?

OK, I first let my products in certain areas, such as 10, 20 products, have a very good price resources, and I incidentally to do this sales, to do up the sales, I will bring users, promote the development of my business, in fact, this cycle up.

I believe that including any one of the electrical business enterprises, the beginning will encounter no amount of problems, there is no amount of good product resources, no good product resources will not be more, but we do not fear this thing, we must bravely to break it. Indeed, as you said, we start at this point in time, may be a bit late, because the electricity quotient of the pattern has been basically formed, but I believe that in China such a point of time, there is no like abroad, there is no like the Amazon a single big situation,

In this case, I believe that we are catching up hard at this time, especially the innovation factory as our strong backing, as well as our team, how to say? passion, or the experience of the past, the channel for such a long period of control, I believe we can make different from others. For example, internet people do electricity, we are very concerned about the Distribution Agent system under the line, as long as you want to think, this can operate space, can do things really really very big.

Tencent technology: From my point of view I do not understand, I would like to ask the question is, where does your traffic come from? Your channel, you just said you have no channel, this channel how to use for you?

Peng: I am not the Internet tradition this circle of people, so my way of thinking and you are not the same, maybe we often do the Internet or mobile internet, the first thought is my flow from where, I only have the flow, my things can be done. But I didn't think of it as the first important thing, I, on the contrary, is from the electricity quotient, the electric commerce is after all one kind of business, the transaction one kind, I first thought my product how can attract enough user, this certainly is inexpensive, my product must be really a product, a very good quality product.

Another, my price is at least 10% cheaper than Jingdong, I believe that as long as I do these two, my user flow naturally more. So I didn't particularly think that my traffic should come from every guest, or whether I should be from the burning of funds, I believe that, whether it is electric or ordinary offline trading is good, after all, is a kind of business transactions, is to see whether your products have a core competitiveness.

Tencent Science and Technology: Your price can compare like jingdong they are cheap 10%, you have such a proportion, like jingdong they have a scale advantage, the equivalent of you is a just start website, your bargaining power should be relatively low, how do you do this?

Peng: This involves a core of the pattern of things, and now it is very difficult to start the electric business, because your size is not as good as jingdong, how do you get the cheaper price with Jingdong? For my traditional experience, I was so resolved, Jingdong he did a great deal, it is also the largest electric business, the power of the largest, It's not as big as the traditional offline distribution, because of the data I know, whether it is Lenovo, or other things, the electrical business sold out, it is the country's most sales of about 20%, the big head or in the traditional Distribution Agent system to sell things.

This inside in fact the price of the manufacturer is also relatively disorderly, for a while to this side of the price is low, while the price is low, in fact, for users, really do not know how to choose. I just want to take advantage of this traditional offline distributor, they can support me a very very good price, to Jingdong as a benchmark, they are now under the Beijing-East repression is more severe, they also hope to put down the price as soon as possible, driving their capital turnover flow.

The way I solve it is that I want to take advantage of the price advantages of the traditional offline distributor on my platform to play it in the form of an electric dealer, and I hope that this is a tricky way to get a cheaper price than Jingdong.

Tencent technology: This year can use ice fire two days to describe, the first half is easy to get venture capital, but to the second half of the obvious capital tightening, which will bring you what kind of impact?

Peng: I first answer you a question, why the first half year financing situation is good, after half a year financing situation is not good, actually this is a paradox, is what? It means that when you feel you can live well without financing, your financing comes in when you feel you have no financing and you are not going to be able to survive. Financing would not come at that time.

In fact, just now the previous few have such a common denominator, they have done their own products well enough to work on their own, its value is reflected, when they are not fully prepared for financing, the financing will come, so I believe that the mentality of their few people should be nothing too much change.

2011 For me, is the most crucial year in life, I also hope that netizens can have some harvest back today, I am the biggest feeling of this year, entrepreneurship is very important point is toughness, of course, there are ideals will not say, the people who came here today are ideal people. This toughness I think divided into several levels, not that we think I can endure hardship is called toughness, first of all, the most basic point, a personal honor and disgrace are you able to put down?

For example, every day we talk to co-workers, with good friends at night drinking and chatting, scold the society, scold the leadership, scold the company, scold the environment, finally drink to happy time, bottle of wine fell, said I go out of business, absolutely stronger than they, I believe this scene everyone around. But the next morning the thought of others call me this good, that good, this personal honor and disgrace everyone can put down? For many entrepreneurs, many people can put down.

2nd, his life from extravagance into frugality. For example, before I went to Chengdu, that is what treatment level, it is car pick-up, Chengdu, all the entertainment has been very clear, how do you start your own business? Live a particularly remote small house, Chengdu that place dry clothes for a week do not bring, this change, we can not adapt, can accept?

In fact, many people can survive this toughness, but next? not related to their own? related to family responsibilities, such as your wife, your child is dependent on you, your own honor and disgrace can be put down, if one day, your wife is pregnant, immediately in hospital, when I find a wife said, our staff wages will not go down, You lend me tens of thousands of yuan, this kind of words you can not open your mouth, can make your man should assume some of the responsibilities may not care too much, especially at home to you those expectations, you can put it, this level is really difficult to achieve. But there are a lot of people who do that, why?

There is an ideal in your heart, there is a belief to support you, you can do these things. But when your ideal is frustrated, your direction is attacked by investors, investors say that you think wrong, you from the beginning is wrong, I will not give you money, your team is suddenly hit, everyone's ideas have changed, at this time you can have toughness, you still can not believe that you do is right, Can you keep this thing going? There is a lot of bitterness behind this.

So a change this year, I think for everyone, is a very good thing, now is just the tide, I firmly believe that I will not be the sand, will not be kicked out. So no matter how bad the future entrepreneurial environment, I think can be left the only business is me, if we have such a mentality, today's harvest is very big.