Innovation Workshop First Investment MMO online April new business model

Sina Science and technology news on the morning of February 13, the first MMO Investment innovation Workshop in Zhuhai Heart tour company, plans to start in April 2D martial arts MMO Online games "Carefree Lake".　　The team, which originated in the golden Shanxi Mountain, will compete in the market with a new business model and hope to achieve the first goal of 50,000 people online in the right pace. Last April, COO, General manager of the West Mountain, was founded Zhuhai Heart Tour, and soon won the innovation workshop and the West Hill tens of millions of Yuan Angel round investment.　　Also very soon, the 60-person (40-person) Entrepreneurial team is initially developing the first MMO online project in a year.　　The reason why the speed is fast, there is a big cause is familiar. This name is "Carefree Rivers and lakes" products, is a 2D martial arts MMO, in the fierce competition in the online games market these two points is not unconventional. Why do you choose this direction?　　Zhan Zhen Yang explained that on the one hand, entrepreneurial team familiar with martial arts and the corresponding player crowd, on the other hand, 2D technology mature (especially hundreds of people confrontation), easy to control the production cycle.　　"We have to put the time on the test adjustment, not in the house research and Development," said Zhan Yang, Sina Technology, "carefree world" plan April closed test, and expect the summer to open the test. In the current online game market, 2D Martial Arts is a fairly mainstream category, which means that both the potential player size, but will also face very fierce market competition.　　Whether it was a few years ago in the boom period, or the current relatively depressed stage, the same type of online games for the core is still the same players, the focus is not on the new users.　　So, compared with the opponents of "Carefree Lake" will come up with what the killer? Zhan Zhen Yang and the team in thinking and summing up the view that MMO games focus on the stability and sustainability of the social structure, the steady flow of economic systems.　　"MMORPG is a society, the root cause is to maintain stability, in the economic structure to maintain enough reasonable and vitality," Zhan Zhen Yang said they are very much energy spent on how to make the game structure more market-oriented. The results of their thinking, internally described as a "high employment" model.　　Zhan Zhen Yang pointed out that, after free games, the MMO model to a large extent to develop a preference for the planned economy + high welfare mode, that is, free mode of the game's balance damage is greater, need to plan adjustment, to reduce the pressure of lower-middle players, the welfare distribution.　　This model not only brings the hostility to the RMB players, but also lowers the enthusiasm of the middle and lower level players. In order to solve this contradiction, the "high employment" mode of Zhuhai Heart tour is intended to ensure the economic turnover among players at all levels through marketization, which makes the cooperation and dependence between players greater than confrontation and division.　　Zhan Zhen Yang that this is the current game of the economic system is a "revolutionary ascension." Theoretically speaking, the Zhuhai heart swims the pattern and the giant already in "Journey 2" in the application pattern compares similarly. According to the Zhuhai Heart Tour related people, the two models ofThe same point is: not directly sell the finished product to the player, the finished product mainly by ordinary players labor output, and then through direct or indirect way to sell money to the player.　　The main differences between the two economic models are: "Journey 2" in the equipment once the binding out of circulation, only the players themselves use or sell to the store for a small amount of silver, and "Carefree Lake" in the binding equipment can be sold to the Exchange Center for the current price of 90% of the binding gold coins, has been in circulation, the value of preserving better. The effectiveness of the idea has yet to be tested in the market. Before that, there was a tougher challenge waiting for the start-up, and that was how to effectively get the user.　　Zhan Zhen Yang admitted that the current market to obtain a new user of the cost of online games, the highest may even reach the thousand yuan, how to effectively promote? "The reason to get the user cost so high, one is difficult to grasp the rhythm, the second is the online service products," Zhan Zhen Yang pointed out that a player from entering the game to leave, with the quality of products closely related.　　In the game has not perfected the situation, anxious to promote may be counterproductive, and Zhan Zhen Yang in the years of career in this is not unfamiliar. In his view, the most difficult to grasp the game is the rhythm. When and how much density to push? How many times? After which point to do what promotion?　　These are the games for the company's test.　　The first stage of the "Carefree Lake" goal is to reach 50,000 people online.　　In the Innovation Workshop investment list, Zhuhai Heart tour Such a start-up company everywhere, but more special is that the Innovation factory investment projects are often around the mobile internet, so the project can often help each other, it is clear that Zhuhai Heart tour is still difficult to take advantage of innovation Workshop group size. However, Zhan Zhen Yang to Sina technology, Zhuhai Heart swim will not only do the client online, in the "Carefree world", the entrepreneurial team will extend to the field of mobile Internet.　　"The opportunity of mobile platform is not so easy to miss, and the game aspect of the profit model is not mature", Zhan Zhen-yang that large-scale online games on the tablet computer. In fact, every month the management of Zhuhai Heart Tour will meet to discuss the issues related to mobile platform games, but now they will only focus on the "carefree Lake" above. "China may be a disaster," Zhan Zhen Yang said. (Menghong)