Innovation Workshop Hua: 5 major entrepreneurial opportunities in mobile internet

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"Editor's note" This article is organized by Hua, co-founder of Innovation Workshop, at the Mobile developers Conference, including changes in the domestic mobile internet, new entrants ' entrepreneurial opportunities in the giant card position, and the best 5 new entrepreneurial opportunities in the future.

Real change in domestic mobile internet starts next year

Mobile Internet development to now, has not done the students are thinking "now into is not too late", and have entered the students are thinking about what to do next. In fact, I think the real change in the domestic mobile internet has not yet begun, after so many years of development, real change may not begin until next year. We are standing at the door of great change.

From a volume point of view, the mobile Internet now has 500 million users, but the mobile internet industry accounted for a small proportion of the economy. Even the internet in many industries have not touched, even in the relatively good areas such as electricity, tourism and so on only the traditional industry about 10%, in fact, are very small numbers.

But in my opinion, the role of mobile Internet should be greater than the Internet. Because it's more integrated into our lives. In my concept, the next five to 10 years, the mobile Internet will control the national economy of 50% or more.

From a qualitative point of view, in the mobile Internet to all areas of the process of spread, will affect the decision-making and development of these industries, and even change the entire industry's ecological environment and ways of doing things.

And we are standing at the door of real change, developers are not just mobile developers, but also jump to the real economy in all walks of life, as a catalyst.

Today's mobile internet, giant Kaka, where is the opportunity for new entrants?

Looking at this year's mobile internet industry, you can see that in terms of platforms, Giants are in a position to buy start-ups, compete for flow portals, social platforms and infrastructure.

In this way, people will feel that the mobile internet is too crowded, no matter what you want to do is someone doing. But such a problem in my opinion is not a problem, when doing the internet, there is such a situation, the new entrants want to do, the portal is doing. But you see recently and listed companies, Orchid Pavilion, 58 with the city, where to go, auto and so on, are done at that time.

The Giants have done a good job of making the platform, in a better direction, to really drive the mobile internet entrepreneurs to the deep. On the surface, platform-type companies occupy a lot of entrances, but it also means that they do the infrastructure, educate the market, and get through, but it's better for the entrepreneur to do something quiet.

For the next two or three years, there are a few opportunities for new entrants:

1. Vertical community and vertical tools

This area can also be divided into vertical groups and segmentation needs of two aspects, the former such as children, the elderly, homosexuality and other segments of the population.

The first thing to do in these areas is to jump inside, you have to really understand the needs of these people, the 2nd is to make things that really fit the demand, and the 3rd is to play around with the current mobile Internet system.

2, O2O Opportunities

This kind of anytime, high cost, fast arrival service, is the mobile internet is now the biggest opportunity.

The specific direction of implementation can be divided into platform mode and the mode of the Business-to-consumer.

Platform mode means that you can use software and platform for the corresponding specifications, and to receive a large flow platform to the personal services and consumers directly through, now there are many "small and beautiful" things can be done.

There will be more things to be done by the client, a lot of things to sell to customers, but a little more margin.

3, enterprise application, especially the application of small and medium-sized enterprises

To the mobile internet era, for enterprise applications need "easy to operate + Low-cost + Light sales + cloud services." First of all, mobile devices and networks are now cheap, and then these devices and networks are very simple to use, lowering the threshold and training costs, which can turn SME services into a very, very large market.

4. Combination of hardware and software

This area is already very hot. My suggestion is that this piece is either "small and beautiful", or do "big and skillful", small and beautiful margin is relatively high, big and clever means that already has a very mature market, do soft and hard to combine the market, making money is the hard truth.

In the concrete implementation process, should pay attention to these points:

1. Although the combination of hardware and software, but is the foundation of hard, and very difficult to do, your hardware team to be very strong;

2. It is best not to be Iron Man, you do a good job, do not try to do three, the remaining two or not to pursue, or call all the resources around;

3. Your innovation is also embodied in the software. Like Lei, are using existing sophisticated hardware technology, in the software to do their own innovation.

4. Finally, do not be fooled by their own, that is, the hardware must make money. Do not think that they take the hardware loss, software and services to make money on the line, the hardware to compensate for the money is a bottomless pit.

5, Mobile Entertainment: The next generation of mobile games and the spirit of anytime and anywhere to meet

To jump into the deep waters, it is necessary to face the Internet and the combination of traditional industries, or internet people to do the traditional industry, or the traditional industry people electric shock Internet. I am more optimistic about the Internet people to make the traditional industry things, but there is a problem is: the former internet people, often do things too light, every day to hide in the room to write code on the line. But to really join the deep waters of the internet, so light is not, you have to jump in, jump into that industry, first forget that they are doing the internet, to find out what is going on this box, and then jump out to see what this box looks like.