Innovation Workshop Hua: Do not do between "small and beautiful" and "big and clever" between the hardware and software combination products

Absrtact: November 13, Innovation Factory co-founder Hua in the MDCC2013 Mobile Developers Conference, the integration of software and hardware in the field of entrepreneurship, product ideas can have two aspects: first, for the price-sensitive low users, do high margin of small and U.S. products;

November 13, Innovation Factory co-founder Hua in the MDCC2013 Mobile Developers Conference, the integration of software and hardware in the field of entrepreneurship, product ideas can have two aspects: first, for the price-sensitive low users, do high margin of "small and beautiful" products; But can do offline industry has tens sales of "big and clever" products. Do not do between the two hardware and software combination products.

Hua talked about, entrepreneurial companies do not learn from millet, the pursuit of triathlon, can successfully do a project has been good. And small start-up companies are best not to do the forefront of products, such as smart glasses and so on, there is no mature such as the endurance of the guarantee, go to entrepreneurship, can only be small white mice, it is difficult to succeed. In fact, the products of big companies are now generally absorbing the most mature technology, making a little change, and then rolling it out.

Hua against a point of view, hardware and software combined with the product, a loss of money does not matter, the future can rely on software to make money. Even millet, he says, is actually making money with hardware. Software earns more money than big companies bucket, but hardware is bottomless.

Hua that the current mobile Internet development has entered the deepwater. "Big companies, such as bat, have already made infrastructure such as mobile social networking and mobile payments, which provides a good environment for startups to innovate," he said. "In addition to the combination of hard and soft products, he also looks at vertical areas, O2O, enterprise applications and mobile gaming in the field of opportunities, and focus on investment."

It is reported that innovation Workshop and GGV Capital (Atlas Capital) in September this year, investment pole route, investment amount of tens of millions of U.S. dollars. However, the recent introduction of polar route second-generation products and marketing methods, but has caused great controversy between users and the market. At present, the Innovation factory mainly concentrates on the angel stage and the A-round stage investment, its investment company nearly 50, total RMB exceeding 3 billion yuan.