Innovation Workshop Huang Zhuang: Mobile Internet is just beginning

April 27 Afternoon News, the 2011 Global Mobile Internet Conference held today in Beijing National Convention Center, Sina Science and Technology Interview Innovation Workshop Snack project chief operating officer Huang Zhuang.　　The following is an interview record.　　Moderator: Everyone Sina technology users good, we are now in the Global Mobile Internet conference site, we are fortunate to invite the Innovation Workshop Dim Sum Project chief Operating Officer Huang Zhuang, first of all, he gave us Sina technology users to say hello.　　Huang Zhuang: Sina technology Netizen Everyone good, I Huang Zhuang, I am from the Innovation Workshop snack Oesi Team (sound).　　Moderator: You personally think, including today's Global mobile Internet conference came a lot of people, you are now mobile Internet's big development environment how to see? Huang Zhuang: I think the big environment of mobile internet is just getting started, why just start? Since the basic infrastructure operators of 3G started to provide services, just put this channel open, that is, my road widened, I can run on top of the car, and this car is the bus, or a car or what, we began to do inside the content, and the road opened, in the end is to the scenic area, or to the national unit, or to the mall, in fact, every road is open, road is paved, but running the business, the contents of the run has just begun, this is not a day can have a lot of content in the above, but also because the road opened, we began to test, which road to where, end users have a good experience,　　and business opportunities.　　So I think the mobile internet has just started, this road is waiting for everyone to drive up, where to go, but also we explore.　　Moderator: We snack is to do Android operating system platform of the product, the current development situation to give us a brief introduction. Huang Zhuang: Dessert is based on the Android system to do the development of Chinese localization, in the beginning, we actually found some opportunities from the end user pain point, and we found that the way to use the telephone in China is different from that of Android, and many people in China like texting,　　In the Android ecosystem it's not easy to support easy texting. One more simple example, in the past and even now, most Web sites are based on WAP protocols, and at the beginning of Android, Android WAP is not supported, there are now unsupported, and so on and so on, we find that we actually need a localized smartphone operating system,　　And the openness of Android attracts us, and we think, because of its openness, let us have the opportunity to do localization opportunities, because it's open, there are a lot of applications, there are a lot of services available on the above, it is a very fertile land, it has a number of specifications after the definition of good, we can blossom on top. At the same time, the fear is overgrown with weeds, whether it is safe, or application above, we need to carry out some security control, or to say AnnAll the checks, the end user is actually the most innocent, sometimes he is holding a mobile phone, he does not know what it contains, personal privacy, and we are making a snack phone operating system, it provides such an environment, a secure content rich, a use of intimate mobile operating system.　　Moderator: On the application, what are the criteria you choose?　　Huang Zhuang: First user experience is the first, users feel this interesting, fun, easy to use, there is a need, this is the first.　　The second important thing is security and stability, and we definitely don't want this phone to have a program installed, it steals your private information, it steals your location information. Let me give you an example of a simple cartoon puzzle with my daughter. Jigsaw puzzle is a very simple game, a nine Sudoku, or 4 times 4, as a result I look, it is to expose my personal all the contact thin, it has the full access to the Internet, it can rewrite my SD method.　　Although I reluctantly made my daughter play, I was worried because the information was not related to the application itself. So I just mentioned that a good user experience, there is security, there is another one is on the phone, will not affect it (English), if you install this thing later, the whole mobile phone performance slowed, you pressed a key, could have reacted immediately,　　And this will take 0.5 seconds to respond, this is what we do not want to see, or even power, if there is an application it has been to visit the Internet, in the back you do not know, the results of your power consumption, and so on, which we will consider. Moderator: Some time ago there was a news that Google is now slowing down some of the open steps of the Android system, because of what kind of problems, which led him to not open the system so quickly?　　3.0 this.　　Huang Zhuang: I certainly can't say this on behalf of Google, but I personally judge the information we have, because many friends in the industry, I still think that Google is doing this for a user experience protection. For example, today this tablet, this system, if in very immature time, open to these manufacturers to do the release, encountered a problem is, in the mobile terminal very long industrial chain above, many people have to spend a lot of spirit to do debugging, to fit, to do optimization, this is not good for the industry,　　Because you have to spend a lot of time, I might as well put 3.0 of this thing, Google is 3.0 of things up, put it very optimized, so that it and different hardware to do a good fit, not every one of the manufacturers themselves to do so much effort. So I think we are more optimistic, is also looking forward to Google in the release of the next time, it is a good product, we do not want to see a Google released, may be a certain manufacturer regardless of the release of this thing, the result is actually damage to the entire industry, because the finalUsers, he took the apple of a ratio, and Google's Android 3.0, he found that the apple is good, the user is very direct, he used a bad, he came back, maybe a year later, two years later.　　So I think Google should do this thing is right, and very cautious, step by step, is a good thing. Moderator: You talk about the development of snacks, snacks and sharp have a mobile phone cooperation, now with which manufacturers in cooperation?　　What are the development plans? Huang Zhuang: First of all, I would like to say that our cooperation with sharp is a strategic level of cooperation, we are very happy to find such a partner, in October last year, he gave us the first Test, with the Japanese enterprises, they are very rigorous, we also respect his professionalism, for us is a great test,　　The engineers stayed up for days and nights, for a high quality solution, and even sometimes they didn't understand why they did it, but we stuck it out. In October of last year, our first set of products was released, with a total of two machines, in March this year, the second set of cooperation, I feel very happy, I have tested the first Test, the second he felt that is good, the second cooperation of the product came out, in this March, put me here, such a mobile phone, This is a very special cell phone, is the effect of tornadoes and so on, it is a flip machine, and it can be used in this way, you can see that there is a very special side of it, this is electronic paper, so it raised the phone to a combination, from smartphones to e-books, and even here there is a very special,　　Is that all girls like to be photographed, self-portrait is actually very troublesome, you can not see yourself, the most powerful mobile phone, when you shoot yourself when you see the appearance, this is another test for us, because Android itself is not supporting these complex interaction. For example, I'm going to use this keyboard to control every action on the top, actually it is very difficult, so our second exam, I think it is too, and very smoothly launched, to the third quarter of this year, we will be with sharp to do a flagship machine, this flagship machine can experience the dessert in the user experience,　　In combination with sharp High-tech companies bring good users to use methods. So just mentioned that Sharp is a strategic partner for us, next we have other strategic partners, just like we have with (English), soon to launch a machine, this machine they are all the operating system of dim sum, we also thank (English) give us such an opportunity,　　In fact, this is the equivalent of the relationship between partners, in the second half will have more partners to work with us.　　Moderator: Do you disclose the installed capacity of snacks? Huang Zhuang: It should be said that the installed capacity to continue to grow, is with the mobile phone sales grow together, I must say, to our own topic, in fact, we should continue to work hard, of course, also hope that Sina's science and technology channel opportunities with friends can introduce, bigHome can be interested in us, not satisfied, continue to work hard.　　Moderator: You think that including snacks such as Android operating system, including the application of the operation of the developers, in fact, many Chinese consumers still like free things, you think Android these operating system developers, including your big manufacturers, the future of the profit model? Huang Zhuang: Back to what I said just now, the road opened, I want to tell you that I have a free bus from here to Carrefour, you may jump up to go to Carrefour to buy things, anyway, you may have to go to Carrefour to buy things, you may take the bus, you may also walk past, you may also take my bus,　　In this process, the ultimate consumer needs, or exist in that, about how to profit, in fact there are various methods.　　Now there is a free bus, there is a charge of the bus, to shop to consumers like to spend, just a more channel, mobile Internet or 3G such a way to provide such a mobile internet business is very attractive. A cell phone is a thing that is anywhere, and is networked, notebook is, I drink coffee here today, I go home in the middle of the shutdown, many things happen in your notebook is unable to understand, and mobile phone can understand, your demand, you can't open a notebook in the subway to do this thing,　　But you can turn on your phone and do a lot of things, so this road can be stopped at any time, the road is not only broad, and there is always a store next to, you can go through, you can also stay around, so it provides a convenience, this than the so-called traditional internet, e-commerce to provide more benefits. So I think the ad is definitely a, you walk on the road to see ads, and you see on the mobile phone ads is a, but I emphasize the mobile phone is so big, you tens of thousands of not to put a half screen ads, it is very disgusting implementation. So the concept of more refined advertising, is a precise advertisement, rather than advertising, it is better to call the sharing of accurate information more meaningful.　　Where to tell him the precise information, he will feel that this information is useful to him, and this is the gradual spread of business information.　　Another part of E-commerce, E-commerce, I do not have to say, there may be more experts than I know, I just throw a brick, from the big Road can be a billboard, next to the store, some people open a free bus, someone can ride a bike, someone can drive a car, such a son. Moderator: Thank you, Huang, for always accepting our interview. Thank you.