Innovation Workshop Kai-fu Lee: Now is the best time for mobile internet entrepreneurship

Lee Kai-fu, chairman and chief executive of innovation plant, is now often called "a Master of Light". It is said to be because the logo of innovation Factory is a light bulb, but Kai-fu Lee think "a lamp master" is too old, more want to be known as "Hong Seven", he hopes to teach Guo and rong such "high-quality" Apprentice.

May 27, Kai-Fu Lee appeared in Shanghai's Chuang Zhi World, attended by Pepsi-Cola, China Unicom and Innovation Workshop jointly organized the "Hundred Chuang Lian Erhu", and launched the first "hundred Create 3G Original app contest." In this "erhu", Kai-Fu Lee said, now is the mobile internet business in the best time, he also shared five app business tips.

With the rapid development of mobile Internet, especially the 3G and smart phones have changed the lifestyle of young people, Kai-Fu Lee called on aspiring entrepreneurs to join the mobile internet. In his view, the era of mobile internet popularization has come, "China now has at least 100 million high-end mobile internet terminals, and the next 100 million will produce faster, there will be a large number of app users, creating huge opportunities."

Another reason for Kai-Fu Lee is that mobile internet start-up costs to a record low, "If in the era of Liu's start-up, hardware, software, logistics costs are high, and now as long as two or three people, get a desk, write an app program, put on the internet to sell it." He said the current cost of starting a business could be reduced from tens of millions of dollars, 100,000 dollars or less, "young entrepreneurs can stand on the shoulders of giants and sell good products, and if you're unsure if you can start a business, try it, write an app, and then optimize the product and find the market."

In fact, Kai-Fu Lee's innovative workshop on the cultivation of many of these mobile internet entrepreneurs, including the pudding mobile, hotel talent, and so on, claiming to be "Hong Seven public" kai-Fu Lee for the mobile internet entrepreneurial young people have five recruit children.

One is unforgettable, that is, the choice of true love business. "" God carved the hero of the yang in the reason for the Little Dragon Girl jumped off the cliff, is because of true love. Kai-Fu Lee bluntly, do the app will be the software to the extreme, to have "Unforgettable love" and "Unstoppable impulse." He joked that Ma was on QQ to find his wife, "because he loved his products, is a product manager-type CEO."

The second is Unified lake, that is, the pursuit of high user, high-frequency, high use of time and high ranking. "Rivers and lakes are very big, can not be a minor", Kai-Fu Lee thought, now the mobile internet industry is not like 2.5 before the start of innovation workshop, "the need to face mainstream users, to strive to enter the ' first three screens '", because mobile internet terminals after the first three screens difficult to get users ' attention, "must learn to enter the ' list '."

Three is a decade of grinding sword, that is, the depth of understanding of the market, users, products and competitors. "Guo qualification stupid, but spent a long time, finally trained to reduce the Dragon 18 Palm, is ten years of grinding a sword." Kai-Fu Lee likes to use the figures of Jin Yong's works as a metaphor, he said, innovation factory in the choice of investment entrepreneurs, will definitely break the sand pot to ask the end, "If I ask you, you will not, on the contrary, if you ask me, I will definitely vote for you." Kai-Fu Lee said that entrepreneurs must know their field most, need to spend a lot of time to understand, "some play the game industry every day in the game, but he is not simply play, but to every level of research through." ”

Four is the Grand man, country, that is, pay attention to user needs and feedback. Kai-Fu Lee also invested in pea pods, he smiled at the team often forced to brush micro-bleomycin understand the user, and sometimes he saw some user experience on Twitter to the Pea pod team, their answer is "teacher Li, we have seen." "Everyone will think of good ideas, the key to see if you love your users." Lee said.

Five is a generation of gurus, that is, the product itself has the capacity to issue additional traffic, and then use the most effective channel promotion. "You have to let everyone know you, like Zhang to become a guru." "Kai-Fu Lee said that the mobile Internet business in particular need to promote," the Internet to promote the basic rely on Baidu, because it is the only entrance, but the mobile internet channel dispersed, need to learn to use the most effective channel to promote.