Innovation Workshop Lee: Ten Reasons why entrepreneurs can't open investors ' doors

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At the opening day of the Shanghai base of the innovation Workshop, Innovation Workshop chairman and CEO of Kai-Fu Lee shared his belief that often lead to entrepreneurs do not get the top ten reasons: 1 Lucky mentality block VC, Mass mail, 2 Pat the head: Since think that there are good ideas, do not pay attention to implementation; 3 too superficial: not deep thinking; 4) Excessive follow: Piling up the popular field; 5 pseudo demand: No real find user pain point; 6 bigotry: not face reality; 7 underestimate entrepreneurial difficulty; 8 pretending to be mysterious, self-righteous; 9 bad faith; 10) Description is not clear, not to speak the point.

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September 22, at the opening day of the innovation workshop Shanghai base, I summed up the 10 reasons why investors don't consider investing in entrepreneurs, and remind everyone to try to avoid making these mistakes:

The first one: entrepreneurs are lucky to have access to investment. They blocked investors ' doors, sending emails to investors, thinking they could get their money if they hit investors. In fact, the process of investment is far from simple, investors to see a lot of business plans every day, see many entrepreneurial team, in the strict screening and in-depth investigation, will make crème investment decisions. Entrepreneurs cannot get through by "luck".

Second: Entrepreneurs think that a good idea in the head, you can get investment. In fact, the idea is not valuable, a lot of good ideas, the key competition is the executive power of the entrepreneur.

Article Three: too superficial, lack of a deep understanding of their own entrepreneurial areas and in-depth research. Such entrepreneurs in the communication with investors, often a few problems were asked to fall, not proficient in their own entrepreneurial areas.

Fourth: Entrepreneurs follow suit, piling up the popular business model. Some entrepreneurs describe their product model as a combination of several popular business models, thinking that they can impress investors, in fact, investors are more concerned about your products to meet the needs.

Fifth: pseudo demand. The need for entrepreneurs to take their own heads, or the needs of "vitalize", such as the needs of their wives, is magnified to the belief that all housewives have this need. Often these requirements are pseudo demand and do not really touch the user's pain point.

Sixth: bigotry, not face reality. Entrepreneurship is the process of truly addressing the needs of users, rather than the way in which entrepreneurs threaten investors with extreme language or behavior, thereby gaining investment.

Seventh: Entrepreneurship is the probability of escape, entrepreneurs underestimate the difficulty of entrepreneurship and high failure rate.

Eighth: Pretending to be mysterious, self-righteous. Think your ideas are good, pretending to be mysterious, investors should first give money to inform their own ideas; in fact, good investors will help entrepreneurs keep their secrets, and real entrepreneurs rely on execution rather than secret ideas.

Nineth: Not good faith. The content of the entrepreneur is similar to that of the previous company, there is suspicion of stealing code and stealing intellectual property, at least the innovation factory will not invest.

Tenth: The entrepreneur and the Investor's communication, the description is not clear, the speech does not have the focal point. Investors expect entrepreneurs to be able to use concise and accurate language to articulate what they are doing, what they are doing, what they are doing, what they are doing, what their competitors are, what they are doing, and what the team is doing.