Innovative award of Best marketing model for different Australia by innovation

Australia excellent dairy industry won the 2012 Best Marketing Model Innovation Award reporter Xiaozhifang December 2012 14-15th, by the "Sales and Marketing" magazine hosted the 2012 China Marketing Festival 10 anniversary celebration and China Enterprise Marketing Innovation Award ceremony was successfully held in Beijing. Australia excellent dairy industry and Cofco, Lenovo, China Tobacco, special LUN Su, 360 search and so on more than 30 enterprises to be evaluated in the Chinese Marketing Innovation Award, which Australia excellent dairy industry won the Chinese Enterprise Marketing Innovation Award Single award-the annual Best Marketing Model Innovation Award, the award is designed to recognize a strong sense of innovation, In the field of marketing management has a high comprehensive innovation capacity, and in the annual management process has highlighted the performance of the enterprise. On the stage of the 10 anniversary of the Chinese marketing ceremony, many famous economists and marketers at home and abroad are gathered. On the morning of December 15, Mr. Chen Dongki, deputy dean of the National Development and Reform Commission's Macroeconomic Research Institute, brought a speech on the interpretation of macroeconomic trends for the 2012-2013. The Development Research center of the State Council, Mr. Zhang Yongwei, was rushed to the 10 anniversary of the scene, bringing a wonderful speech to entrepreneurs, "Industrial revolution and marketing innovation", he pointed out that enterprises in the future will have a major change-from "selling products" to "sell factories" to provide customers with integrated solutions. And this is with the Australian excellent company has been in the market to practice the innovative model-"multi-brand, multiple products, more than the responsibility of the subject" coincides with the past few years, Australia excellent mode of innovation success, attracted countless followers and imitators, numerous brands, constantly eroding the Australian excellent market, and follow the bad currency to expel the principle of good currency to worsen the competition in the market. In order to ensure the continued growth of the existing business on the basis of the implementation of the "multi-brand, multiple products, multiple responsibility of the main" new strategy, in the cause of the subordinate Division of different responsibility, operating different brands and products, separate assessment. These new brands, a new product resolutely do not use the existing team, the existing distributors, direct investment to the county level, channel flat, from the source insulation of the fast consumer goods enterprise habit of "a team selling the world" marketing organization model, for Australia excellent again with the force laid a solid foundation. This innovation for Australia ushered in a new development opportunities, 2012 O Excellent, with the Dutch sea Punoke comprehensive mergers and acquisitions, Australia excellent company 50% of the sales for international business, 15% for the brand business, the other part of the service (generation) processing business, to provide customers from the source of milk to dry powder, from packaging to finished products, including milk, goat milk , cheese, butter and other products, including product integration solutions. A British global dairy market Rating magazine to Australia excellent evaluation is, in the global dairy enterprises, Australia excellent profitability ranked top 90, the development prospects of the world's top 30. This from another point of view to verify the new marketing model of Australia's success in the market. At the same time, the organizers invited to the founder of positioning theory, the world marketing strategist, Reese Partner Global Company chairman Mr. Ais Riss, but also to remind all Chinese enterprises, do business must do two things, one is focus, the other is patience. Only return to their own style, canLet enterprise achievements for the industry's generation guru.