Innovative design of Weibo O2O: two-dimensional code distribution + cloud business card Social

Text/Jiange smartphone popularization led to the development of two-dimensional code, cat, Taobao, Alipay, micro-letter, micro-Bo, Baidu, photography and other mainstream applications have built-in two-dimensional code function, mobile phone users sweep, you can understand are scanning two-dimensional code, but before and after scanning, different platforms, its service function and core competitiveness is different, Must be differentiated, what are the development models with differentiated competition? Two-dimensional code distribution with commodity information The two-dimensional code marketing is not simply sweeping, a two-dimensional code has a level, level two, three-level distribution, if the brand for the first issue, two-level distribution, such as large V to participate in distribution, to order exclusive two-dimensional code of the way to award-winning forwarding, and Big V as a two-level distribution, Some fans can be developed as a level three distributor. Users click on the first-level distribution of two-dimensional code consumption, all forwarding is not divided into, brand operators only to provide lottery forwarding. Users click Two, three-level distribution of two-dimensional code consumption, each single can get the agreed Commission, such as two level a single 20 yuan, the development of the three level of a single pumping 10 yuan, a large v two level issue 200 single, extraction of three-level issue 1000 orders, divided into a total of 14000 yuan. Mobile phone Yellow Pages for the platform of two-dimensional code distribution contains merchandise information two-dimensional code marketing will let micro-blog to become a place to post advertising platform? To avoid this, Weibo can create a two-dimensional code distribution platform, such as the yellow pages of the mobile phone. Commodity and service providers distribute and manage two-dimensional codes on the mobile Yellow Pages platform, and mobile users can collect vendor business cards and apply two-dimensional codes, share them to mobile phone contacts and post Weibo spreads. The business model of the Yellow Pages: Competitive Advertising 2.0 compared to the search engine bidding ads, mobile phone yellow pages of the auction has several advantages. Integrity Index: In the mobile phone yellow pages to see the bidding ads, Ali can provide Chinese suppliers, cat, Taobao business integrity data. Ali does not have corporate data, Sina Weibo can provide credit indices. In addition, third party data can be introduced, such as 315, the business sector, the health sector, the quality Supervision departments and scientific research institutions data. In this way, users see the praise of the business or merchandise, the first impression has formed a positive image, help motivate users to click Ads. Advertisement display effect is good: the Yellow Pages are pure goods and service search and recommendation, unlike the search engine bidding ads, while taking into account the search content, while taking into account the bidding ads, two difficult to please. Consumer demand driven Yellow Pages search: The general search engine, user demand is too complex. Mobile phone Yellow Pages search for spicy meat, is to find a cooked meat restaurant to eat, not to find which web page has cooked meat recipes learn to cook. The Yellow pages of the search feature is to spend, or to find a recent restaurant with cooked meat, or is willing to go a little farther and pay a higher price, find the best restaurant to eat cooked meat (according to the relevant user evaluation index of commodity information). Weibo celebrity ratings: If the product has Weibo celebrity ratings, scoring and praise, the merchant set up the auction ads can link Weibo celebrity Weibo. For example, a well-known restaurant, a number of Weibo celebrities to his evaluation, supposeKai-Fu Lee, Faye Wong praised the restaurant, you in Baidu advertising is not to see the celebrity comment on the information, but because the phone yellow pages docking Sina Weibo, competitive advertising can display celebrity evaluation. At this time, the social media let the auction advertising change, bidding advertising will enter a new era. Competitive advertising can convey the voice of users, the user Word-of-mouth endorsement brand voice. What is missing in China is the quality of integrity, in a lack of trust in the social environment, we say that is really good, this is the yellow pages of mobile phone auction ads caused by the changes, let you see his customers say yes. Mobile Yellow Pages Application: Merchants and consumers swap cloud business cards in the mobile phone Yellow Pages platform, businesses in addition to the issue of two-dimensional code, but also with consumers swap cloud business cards. What is the difference between a cloud business card and a traditional printed business card? This is definitely not a printed information conversion on the screen to look at. Traditional printing business card: A restaurant to give a business card to a customer, the customer by business card information call the fast food restaurant called takeout. Cloud Business Card: Cloud business card is the communication + social + Yellow Pages + Application Platform service concept. One is that the customer can call the restaurant call takeout, the second is the customer directly under the cloud business card orders, three is the customer in the cloud business card in advance to choose the menu to eat. Cloud Business Card Collection two-dimensional code: for example, KFC is a contact list, will be included in the telephone and food, such as its hamburger meal, is included in the name of KFC, the next time if you need to sell, directly from the contact to find this hamburger package of two-dimensional code consumption. If the customer is satisfied with the restaurant's food, it will form evaluation and word-of-mouth dissemination, customers can in the cloud business card to the restaurant and food grading and writing evaluation, can be published to the microblogging share, also can be sent to mobile phone contact recommendations. The customer's cell phone contact, if you are in the vicinity of this restaurant using the yellow pages to find food, will be prompted cloud business card contact to the restaurant evaluation. Cloud business card as pass ID can be synchronized social relations at present netizens use the Internet pass is mainly convenient to log in multiple sites, that is, the relationship between users and sites. The cloud business card as a pass ID, in addition to be able to log on multiple sites, but also according to the contact list of business cards to establish a social relationship. When you add a new contact list to your business card, you can update the social relationships of each website in sync. Simple relationship can be directly bound, such as micro-blog attention, synchronized in the shrimp concern, that is, the artist in Sina Weibo has 5 million fans, of which 3 million fans registered shrimp, the artist and fans exchanged public business cards, artists also went to register the shrimp, less than a minute time, Cloud business card synchronization in the shrimp will get 3 million people attention, if the artist to be in the shrimp and each site is from zero, this tired? Complex social relationships can guide binding. Summary: Two-dimensional code distribution + cloud business card social business in the mobile phone Yellow Pages platform release contains commodity information two-dimensional code, the first to be authenticated, each transaction can track management. When users search for goods and services in the Yellow Pages, the rules will take into account the integrity of the business, advertising display, customer needs, celebrity evaluation and other factors to bid ranking. In addition, merchants and users can exchange cloud business cards in the yellow pages of the mobile phone, establish communication, social, search,The multiple relationships of the service, and the cloud business card as a pass ID can log multiple sites and synchronize social relationships.