Innovative Search Engine Marketing keywords

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A few days ago, in Shenzhen, "Creation, innovation, Creative ——— 2008 New Economic Summit Forum", Baidu CEO Robin Li on the search engine business model made a startling assertion, "in terms of the entire Internet business model, now in addition to search, the other business innovation model is still in the groping stage, Only search engine marketing has proven to be a vibrant, perfect business model. In this regard, the search engine marketing model for the whole business and business has brought a profound change. ”

The internet has entered the marketing era

According to Baidu's latest report in the first quarter of 2008, 161,000 of corporate customers are using search engines for online marketing. The earnings also showed that Baidu also maintained a 13 consecutive quarterly revenue doubling performance, which is Baidu for 5 consecutive years to double the performance. And Baidu in the international capital market, in the Nasdaq has been the focus of attention, Baidu shares in the U.S. trading volume ranked fourth, only Microsoft and Apple, such as three more than Baidu.

Li summed up the analysis of the Internet development process that Baidu's success at the same time for enterprises to innovate the marketing platform, and the Internet into the search engine marketing era, more and more enterprises are using search engines to create a marketing miracle.

Over the past decade, China's internet has experienced two times, with the portal as the representative of the information services to achieve the network of media information, to meet people's demand for information, while realizing the traditional media advertising to the Internet, the formation of the era of Internet portals. The network entertainment service, which is represented by online games, aggregates the power of grass roots, and the demand of people, especially young people, for interactive entertainment is dug up, creating a broader market, let us experience the era of network entertainment. Today, the Internet is changing the traditional economic model, and social and economic overall operation of the relationship between the increasingly close, search engines have been more and more attention and recognition of enterprises. Li believes that the economic value generated by the Internet is the source of the prosperity of the Internet, marketing is the Internet can bring the most direct benefits for the economy and enterprises, China's Internet into the marketing era, the Internet industry is the sustainable development of their own needs, but also the inevitable trend. In addition, China's 30 million companies need to rely on the Internet to achieve development, the marketing era of China's internet will be promising.

Suggest enterprises set up SEM department

In view of search engine marketing is the highest input-output marketing approach, Li suggested that companies set up search engine marketing department. "Chinese enterprises not only face the challenge of new economy, but also face the test of rising cost of production factors such as labor and rent," Li said. As long as the Internet and search engines can be used to innovate, Chinese companies will not only be able to withstand high inflation, but also have great opportunities for improvement. ”

It is reported that more and more Europe and the United States, Japanese enterprises have to the enterprise and search marketing related work to integrate into a new department, called SEM (searchenginemarketin), is the search engine marketing department, and achieved very good results. Although the level of Internet use is not high, the marketing value of search engine is gradually discovered and recognized by Chinese enterprises, and some enterprises are trying to gain market opportunity by search engine marketing, and have achieved success. "A few years later, every Chinese company's marketing department will also have a SEM department (search engine marketing department)," Mr Li predicts optimistically.

Mr. Zhuo, a Shenzhen technology company that produces optical communications equipment, told reporters that since 2001, the company has been using Baidu to find market opportunities, and has a dedicated search marketing team, greatly changed the traditional sales model, so that the cost of sales and management difficulty greatly reduced, " The Internet and search engines are indeed a low-cost and efficient way of marketing, providing us with a rapid development of the marketing platform. ”