Input Method Competition is also a flow of the game

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

August 9, Alibaba and Yunfeng fund to become a strategic joint venture Sogou, the establishment of Sogou new investment company. This is undoubtedly an explosive news, Zhang said: "Sohu has been in search of exerting force too late, with Sogou input method and Sogou browser rapid development, we believe that the introduction of large strategic investors will make Sogou after Baidu, ranked second search engine company. "Sogou and Ali's union, is undoubtedly an explosive news, not only Ma Yun intent to support Sogou search engine, Taobao import resources against Baidu, Charles Zhang Li, through E-commerce, improve Sogou engine market share so simple." In the input method this special "entrance" make a fuss, perhaps have special meaning.

August 13, Taobao and Sogou began the two sides after the first step: Sogou method quietly implanted Taobao product search information. Just download the latest version of the Sogou input method or the original Sogou input method for the corresponding version or thesaurus upgrade, when you enter a product or brand name, it will appear in the upper right corner of the input box Taobao hot products or brand words, click to view will be transferred to the corresponding search Taobao hot page. From this can be seen Ali eager to search from Sogou products, especially the input method to Taobao import flow. Sogou method by virtue of a good user experience, a strong font and timely updates, has occupied the domestic input method market First, has a huge user base. Taobao has been weak in access to resources, the project has not succeeded in building a search engine. and Baidu although E-commerce weak in Ali, has AH also has been tepid, but by virtue of search access has been to curb the development of Taobao, is a heart of MA. Baidu and Taobao Mutual shielding, there is AH and Baidu competition, Amoy Japan and cool days to the Japanese market competition, Baidu merchandise search Taobao import resources, Baidu and Taobao has been in many exchanges of fire. Sogou through the series of products around Baidu, may be able to get through Ali Big Taobao plan entrance.

September 2 Baidu World 2010 conference opened in Beijing China Hotel. Baidu officially announced the introduction of a new open platform for application, with a view to promoting more high-quality Internet applications and user demand for direct docking, user-friendly "that is to search." Baidu open platform to launch, the biggest bright spot is to meet the needs of users. But its "box calculation" under the search is the concept, but the industry is worried about whether it will endanger the survival of other sites. Open platform is like an upgrade version of the bidding rankings, Baidu by virtue of the search portal under the strong user base, especially the primary users of the community for Baidu Dependence, may be some of the industry in the flow of all "box" in the Baidu open platform, not only to meet the primary users of the user needs, And can use the advantages of open platform to vigorously develop Baidu's own products and services. And when netizens search for a keyword, such as "small game", in the first open platform, perhaps who and Baidu go closer, who will occupy the forefront. From Baidu's own business considerations, this naturally understandable, will become its attractive flow of another sharp weapon.

The scary thing about Baidu is that the search portal is a huge user of primary internet users. The national 420 million netizens, about Two-thirds are the primary netizen, their dependence on Baidu is extremely strong. Today, a source said, Baidu pc input method has been in the end of August, the PC version of the input method will be built into the search and application of open platform, relying on a large number of Chinese search data and cloud computing, so that the input more matching, both professional and interesting. Regardless of Baidu input method in the end how, but its intention is very obvious, with Sogou and QQ Pinyin competition, behind its deeper purpose is still competing for traffic. At present, Baidu, Ali, Tencent are competing for personal webmaster resources, in order to its huge flow behind, the purpose is clear. and Ali United Sogou, also intended to counter Baidu, Tencent's QQ Pinyin current user growth is also very rapid. Input method is a special entrance, each netizen will use Chinese input methods for text input, now the Input method function is no longer as simple as before, built-in search functions, has become a tool to obtain traffic.

We can imagine, built-in search of the Baidu input method, whether it will be like Sogou input method, implanted with AH product search. Even in the Baidu search page input "Input method" keyword, patted in the first is Baidu open platform Baidu Input method download link. The number of primary Internet users, direct search Input method Related keywords more likely, if Baidu really will develop the PC Input method and open platform. The number of new users will be intercepting the Sogou input method to a great extent. Perhaps for Sogou, QQ Pinyin old users of the competition, but also rely on Baidu Input method itself to improve the function and enhance the competition for new users, and Baidu open platform with the combination of Baidu input method will occupy a great advantage, behind it may be a three of the dark War for traffic.