Insatiable title serious even would be listed as cheating led down right

Absrtact: A lot of people like to look around to see the site, to help analyze the site to point out the diagnosis of what, in fact, many times it is not necessary to find someone to diagnose, the site title is a big problem, the title set is a seoer can not escape the problem, many Web site title like

Many people like to look around to see the site, help analyze the site to point out the diagnosis of what, in fact, many times do not need to find someone to diagnose, the site title is a big problem, the title is a seoer can not escape the problem, a lot of site title like to put a lot of optimization keywords or This is very unwise, and serious may even be listed as cheating leads to the right to fall.

The title of the site is really important for ranking, which is why many companies like to put keywords to this heap, and even some people want to optimize all the words to the title heap, this is completely greedy performance. In fact, the title of resources is limited, the title of the more keywords placed, then a single keyword ranking more difficult. And the indiscriminate setting of the title, it may lead to the weight of your keywords dispersed or create rejection, too much will be judged by search engines for cheating.

First look at a title: "Washing machine, television, air-conditioning, computer, water heaters, refrigerators, fans, kitchen appliances, home appliances repair, home appliances wholesale, home appliance shopping malls-xxx firm", this form is a lot of enterprise settings of the title format. The title has 11 keywords and 1 brand words, and these 11 keywords are different products. First of all, the title will become very long, and in search results the user may not be able to see some of the items in your title. The second keyword too much, which causes the page content also need so much, no pertinence, increase the competition between the keywords, improve the difficulty of their own optimization. Finally, these keywords are not the same product, and users buy a washing machine often do not need a computer, which produced a rejection, reducing the user experience degree.

The above example is a lot of people easy to make mistakes, especially SEO novice, do a good job title is the site optimization is an important step, so need to be cautious, wood seo here to give you a few small suggestions:

1, keyword control within 3

Title keyword control within 3 is relatively good, not only concentrated and easy to expand content, and content page in general, a long tail word is enough, if you want to add more keywords, you can wait for the weight of the site and then add.

2, the length of the title

Previous said Baidu search results title display up to 30 Chinese characters, Google is 32 Chinese characters, so in order to avoid the title of the site is very cut off, not conducive to in-depth user view, the site title tag best not more than 30 Chinese characters, but in order to improve the user experience and highlight the target keyword, Recommended length of the best in 20-25 or so, because the title is too long, not necessarily the word will be more, this is not conducive to highlighting the target keyword, reducing the title and the relevance of the content of the site; there is the title too long will be dispersed keyword weight.

3, the key words must have the complementary relation

Complementary relationship is said to set the key words to attract each other, such as SEO and website optimization, call center system and call center software is mutually recommended, but SEO and postgraduate, call center system and call center customer service is certainly not complementary. The same attraction has mutual exclusion, this point in the geographical performance is very prominent, such as you do Shenzhen Express, if the title appeared in Wuhan Word directly rejected.

4, keyword specificity

The same product/included can be put together to do keyword, this is the keyword relevance, different products, unrelated words do not put together such as washing machines, televisions different kinds of products are not single-minded, should not be placed in a column to do. Can be placed in different columns or 2 stations to promote. Flat-screen TVs and LCD TVs are fine. The same kind of keywords can be put together to highlight the theme, while facilitating web content around the keyword.

5, keywords and website content relevance

Keywords and site content is not only conducive to the ranking of the site, but also will get the user goodwill, if the user came in to find the want will be immediately launched, this is often said the title file, do not just know to the title of the keyword, put what keyword? In fact, this is in the site positioning, keyword mining should be done, do not wait until the site has been run to find the keyword and the content of the site supply does not have a dime relationship, and then to change the title.

6, keyword Order

Keywords are generally ranked from left to right in importance, because search engines are so crawled, the first keyword should be the most difficult to optimize the word, and then the following in turn. Of course, if your site has a very strong brand, such as the Bank of China, then there is no need. The brand word itself means everything.

7, keyword requirements

The key word that the website optimizes is simple to say is the keyword that user searches, and is consistent with your site positioning of the precise keywords, the title of the key words to have real needs, not to say that the index to do, do not need to do electronic parts equipment to do the word equipment, this demand is too broad, can not get accurate and you related to the flow, Understand what your users need.

8. User Experience

The front is only for search engines, and in this user-led search era, not to say the key words in the good, the main or can let the user from the title can be very good understanding of the content of the site, the title can be seen must be necessary, but also need to have bright spots, can attract users of the bright spot, your title is a bunch of keywords, Your opponent is also a bunch of keywords, why users want to choose your site to enter, which requires a bright spot, such as advertising language or modifiers.

The title setting is to combine the SEO, industry knowledge, website localization and user experience to set up, need the optimizer to do the statistics to make the comparison to set up the best title. Headlines often need to be revised, but need to be reduced by unnecessary errors caused. Article wrote this: Welcome to Sina Weibo: Wood SEO blog.

Author: wood-wood seo article address Http://blog.sina.com.cn/mumuhouzi