Insider Readme: Online K12 challenges and possible opportunities

K12 is the largest in the field of education, but it is also recognized as the hardest part of online education. What are the bottlenecks and difficulties? Senior technical director of the net, the original three-person line CTO Zhang Kun in the weekend it Orange salon to share his experience, the following is part of the multi-Knowledge network collation: Online K12 user traffic is difficult to explode the growth of three people row two hundred thousand or three hundred thousand user growth in a year, which has been considered a good level in the industry. Online learning is the top of K12 group Internet consumption Pyramid (the bottom is network communication IM, access to information and hobbies, online entertainment games movies, coupled with the constraints of the objective environment: parents, teachers and so on to determine the registered users and traffic can not like the ubiquitous Internet applications or platforms in the period of explosive growth. Like Mo Mo to accumulate tens of millions of users a year, this in the education domain is unimaginable. Pure online service becomes difficult for users to learn the self-driving force is poor, weak demand leads to a decline in the willingness to pay; Online services are mainly on-demand service, the experience process is the process of payment, resulting in word-of-mouth dissemination, low pay level; effectiveness assessment becomes a problem; Advertising services are difficult to scale because of the flow of traffic and the problems of registered users. The possibility of K12 in the extracurricular time market, including after school time, summer and winter, and so on, online under the combination of online display, access to user business cards, provide a relationship with the community or application; Online for efficient learning, offline to solve the problem, based on the interest of the teaching subdivision, comprehensive living standards (parents pay ability), extra-curricular time, line online under the combination. Need platform also need vertical single point.