Insiders, Shun Fung, "Hey, the Guest" is a little difficult.

There is an old saying in China called: Insiders! Do you think you could be a good tailor if you could be a cook? Hey, don't want to be a tailor's cook, that's not a good driver! And the following is what I came to Hangzhou this afternoon, the largest "Shun Fung Hey Shop" and a standard area of the Hey store after the actual grassroots research in the shop:

Hangzhou West Side Yintai opposite "million home Huacheng Hey Shop"

This "Million Huacheng Hey Shop" area of about 30 square, is already Hangzhou's largest one of the Hey shop, other shun Fung Hey shop is generally 10 square shop. And I work every day in Yintai, has passed many times, but did not want to go in to see, so today I went to see.

It is said that the only store in Hangzhou is because of the large area, so there is "physical goods display", the goods displayed in the shop there is a bag of rice, a bag of fans, a box of high-grade imported fruit, 1 boxes of dried, 4 boxes of salted duck egg eggs, 2 bottles of olive oil, 1 bottles of red wine, ZTE Mobile phone A4 Billboard one, 2 Taiwan music video TV, is playing the advertisement of agricultural products, as well as free-range chicken, each value of 198 yuan!

I ask: These goods are all good looks, I now pay can buy away?

Answer: No, these are displayed, you can be in our store computer on the list, after two days sent over, you come to take;

I asked: then I simply directly in the home computer or my mobile phone on the list, why do I have to get you here to order it?

Reply:............ Well, some of our products are not available online.

I ask: which is not online now?

Reply:............... Like this dried.

I immediately use the mobile phone Taobao search this dried, the price is similar, 69 package mail.

The rest of the merchandise is in the form of pictures posted on the wall,

And probably only one-third of the pictures have two-dimensional yards, the rest is only the price, and I found a thing: there are two-dimensional code of the picture is more clear, no two-dimensional code, Edge Sawtooth is very serious, much like a copy from the site directly down the picture, enlarge the effect, of course, this is just speculation.

I asked: These two-dimensional code scan can be used to pay the phone to buy it?

Answer: Well, no, you scan after, directly into the company's website, you have to purchase on his website.

I asked: how can I buy these two-dimensional code?

Answer: These goods actually have not officially opened, the specific price can not see this target, to the actual price of the website prevail.

I asked: do you mean that the price is not necessarily?

Answer: Yes, the price of the site changes every day.

I immediately have a two-dimensional code of several items randomly scanned, about a total of 16 items can be scanned, I swept 6, I found that there are 2 commodity prices, the site price is far less than the advertising written on the red "shun Fung Price",

This female Baoshongfeng price 168 yuan, I entered the website to discover is 149 yuan! Mobile phone screenshot as follows

This air-conditioning is the price is 86 yuan, I entered the site is 69 yuan! You can just take out your phone and scan the two-dimensional code on the screen to see if I'm lying.

Compare the price is not much cheaper than shun Fung inside.

I started to operate the middle of the 2 touch plates. (previously reported not to use all the Big Apple ipad?) How to become a cottage machine on the desktop of the more than 10 "favorites icon", probably "shun Fung optimization" and "Konka TV" "* Fresh" "* * * * shoes, and Taobao, Cat, click in, and our usual online shopping page.

I asked: Do your online ads say there are more than 10 ipad operations? These two can only be used for 2 people, what about the others?

Answer: Generally will not appear and so on, many guests are still first to see

I asked: I operate the computer, this and I am at home to buy things like the cat Ah, I want to ask, I buy here and at home to buy, in the end what is the difference?

Reply:......... Think for a long time, buy here, return will have protection, we can for you and the other manufacturers to communicate;

I asked: return?

Answer: For example, you bought salted duck eggs, found expired, or crushed, we can immediately coordinate for your return of goods;

I ask: now Taobao East shopping returns are very convenient Ah, pay treasure ah, bad reviews Ah, there are other services?

Answer: Well ... yes, a lot of old people do not operate computer, we are very convenient to help them to buy things AH

I said: "Even the computer will not use the old people, do you think they will have Alipay account?" Will they have a Wang Wang account? Would they be more willing to go to the vegetable market or the supermarket to buy it, see?

It is not necessary to answer the question: ... or not.

I found a little glass door with the words "fitting room"

I asked: Is this what you said you can buy clothes and shoes?

Answer: Yes, but not yet.

I asked: How long have you been practising?

Answer: Plus trial half a month

I asked: When is the specific time to sell clothes?

Answer: I listen to shop Long said, there will be three-dimensional stereo fitting room, you see pictures, which clothes like, 3D directly to the clothes on your body, can be cool,

I ask: This is very interesting, but if I have clothes, you have 3D image projection up, image and my clothes overlap, it is not to see the effect? Then I don't want to strip naked, can I see the effect of the test wear?

Answer: ........... What do you want to buy today?

I said, I want to see it first.

The other side then basically no longer listen to me.

Then on the way home, I came to Feng Qi Road and Jianguo North Road intersection of the second house Hey Shop,

This shop is the standard area of the shop, 10 square, not a display of goods, all are pictures, about 45 pictures, 2 touch tablets, one of the broken, shop 3 boys, there is a look swarthy shy boy, tightly follow me, but also do not introduce, I asked 3, the basic answer me a few words, I'm too lazy to write it up. is to tell me that the first time to add the Hey store micro-signal, free drink a bottle of Gado.

To sum up, I this grassroots, to shun Fung Hey shop view it:

1. The first is the operating cost! The first store in the Chengxi business District's core position, the second store in the bustling Phoenix up Road shopping mall, I checked, near the general is the annual rent of about 30.4 million, is generally a one-time payment of at least one year, deposit 2 months, 22,000 rent per month, 4 employees + 2 Shop chief, The monthly salary plus social security minimum also want more than 30,000, plus decoration, electricity, network and other fees, the shop every month, is 60,000 yuan hard spending! The average cost of 2000 yuan a day, according to the electricity quotient 5% net profit ratio reverse push, this shop must complete 40,000 yuan of sales every day, will not lose money. I heard one of them in the shop and the shop is in the account with the salesperson, as of 6 o'clock in the afternoon, today only a sum of 106 yuan sales! I tell you, the best "Chow Tai Fook Jewellery shop" in our industry is not necessarily able to sell 40,000 yuan of gold jewellery every day! You expect to sell these raw dried salted duck eggs rice can sell 40,000???? a day

2. I can also see that: Shun Fung's abacus is: I occupy a point in this community, I provide more than 100 display your merchandise position, the equivalent of more than 100 advertising locations, your merchandise can be stationed in my store, I will give you the site "drainage", bring huge flow! Then I'll charge you the picture rent, Or you sell me a commission, or you simply lock Shun Fung, give me express fee! I stood at the door of the shop, assuming that I was the boss of salted duck eggs, how much would I pay to enter this magical storefront? The answer is simple: you give me free advertising, I will do, you want me to pay you? You're going to have to make real sales. Maybe someone will be directed to shun Fung's fame and Gao, gave the first phase of the advertising fee! I think he will not renew the second phase of the fee, pit Dad!

3. The second is the genetic problem: Shun Fung is the benchmark of the express industry, no doubt! I admire him too! But can a cook do a tailor? Not necessarily, or certainly not. These two stores, in my retail management 14 experience, there are very obvious several major mishap:

-Service personnel unqualified, do not understand the introduction of goods, do not know how to shop, do not understand the basic service etiquette; Basic uniforms are not uniform, incoherently, can see no systematic training; This reflects Shun Fung does not pay attention to training management!

-store serious lack of a strong shopping atmosphere, I seem to come to a supermarket entrance of the "advertising wall", dozens of of small merchandise posters, want to let customers pay? The pattern Tucson broken! This is a reflection of this bullshit Hey Shop O2O retail store from beginning to end, is definitely a person who has never done a day of retail work, Brain a heat to make it! This level of things can affect billions of of the investment!? I am deeply buried in the genius of this retail world in the countless counters of Yintai, and sorrow! (This is from the black, declined tile)

-Show the "Shun Fung Price" and brush out of the network price serious disconnect, this burst of shun Fung in the operation of retail management details of the serious defects! I do sales management, this low-level error, is devastating! Especially in the opening of new stores in half a month to appear so much! I can't imagine! again for genius and sad!

-Shun Fung advertised: O2O shopping experience, to be honest: absolutely no!!! The two shops are more pedestrian than the place, I stayed in half an hour, one after another came into several customers, are generally a circle, sweeping a few eyes, not more than 10 seconds, turned away. Employees seem to be commonplace, do not bother to come forward to greet, let alone what the Internet enthusiastic introduction. This is the opening half a month!

-In all retail channels in China, all retail business, I have never seen a similar "Hey Shop" look like business style, I did not feel the vitality and vitality of this kind of industry! I took my wife to Yintai department store to buy a pair of shoes, dozens of counters, tens of thousands of double styles, my wife spent 2 hours, tried to wear more than 100 pairs, To the last resentment told me: she is really not pick out the satisfaction of the style! Shun Fung Hey shop, you put in the store a pair of shoes or clothing samples, or simply a picture, you think, the community of women, big eyes sweeping pictures, directly pay the bill? You think they're your relatives! Do you think these swarthy young people who are wearing the Shun Fung T shirt can tell their guests the fashion trend? can explain the specific parameters of digital products? can tell you this free-range chicken, why 1981? Wake up, boss Wang, you hey store system from the area manager to the store director, I see no one can speak clearly! You rely on these people to successfully sell goods? Do sales, ultimately rely on people! Not two-dimensional code!

-I dare not imagine: if this kind of Hey store can survive, China will have some people do business bankruptcy ah, maybe you put the donkey dung ball wrapped in flour with fried, sprinkled with sugar, as the ancestral medicine pill sold out, than Hey store profitable opportunities! Also claiming to "congratulate Hey guest invade Hangzhou", I can only say, Boss Wang, You still first check your brain, is not hacked! You courier origin, no retail gene, a good open-minded, a lot of try, a lot of learn from, open mouth is 4,000, every shop start-up funds is at least 400,000 yuan (annual rent + decoration, not artificial, etc.) 4,000 stores to start is 1.6 billion, 4,000 stores operating one year is at least 4 billion! I really want to know, this money is the shareholders of the strong wind blowing it? You take this 4 billion shares three Thai electronics how good! (People on lookers, you laugh fart!)

Coming out, I smiled back,

I asked: Are you open to join?

This answer is very simply: we are self-employed, did not join!

That must be not joined, which boss Lard Heart, pay to join this gadget Ah!

Can the three-Tai Express easy to absorb a little useful from it?

Of course:

1. Shun Fung Tactics is a serious mistake, but the strategy is not wrong! The value of the community service platform, no longer questioned, it must be the next major financial giants, electric business giants, express giants, real estate giants, property giants the most tempting point of contention! Courier easy to the geographical and the people are accounted for!

2. According to my private understanding: Courier Easy Contract cloth Point last week have broken through 10,000, although three Thai company has always been low-key, silence. However, I would like to urge the Courier team: Wait until the end of the landing of the cloth points to 12,000, or the introduction of a bright front of the "Electric Platform profit scheme" + "community life Service Platform" + "three Thai exclusive payment platform", that really slow pace! Wait until next year in the floor cloth point reached more than 20,000, No more exciting "Community financial services platform", it really let us down! You're all going to give us the shareholders a little more effort! Today, the stock price fell 6 points, I still a smelly sweat ran to investigate, wrote so many words overnight, hurriedly more "always to the general group sign" several giants, The last color life and benefits of life contract, also put some good out, let us all happy ah! Ugly daughter-in-law always want to see in-laws!

3. Box on the two-dimensional code cooperation business advertising, according to my understanding, there are several areas of courier easy to start cooperation, I have commissioned all over the Yasuko party, take photos, sent up to everyone to see. It seems that Chengdu has a "8-hour fresh net shopping", and there is a farm in Shanghai, Hangzhou has a top grade discount bar, early and express easy to cooperate or already talked about, the last time a snowball friend sent me, today can not find; Express box is the most suitable for two-dimensional code advertising carrier, the network to cover the entire community to buy users! Take me to say, General my home weekly 4 packages, that means I have four days a week direct contact express Easy box, have the opportunity to see attractive merchandise display ads, loading two-dimensional code, complete a successful "offline drainage to the line", the inevitable! But, in my life, I may only go to the "Hey Shop" this time! Never want to go in again.

4. People always say: Courier Easy is a heavy asset! You look at this shun Fung Hey shop, this is the mother is the typical "super heavy assets into the electricity business Internet", completely go the opposite direction, your shop cost nearly million per year, in order to show these two-dimensional code? To get the guests to play with your tablet? Courier Easy a cabinet cost 30,000, Depreciation of 6-8 years, the annual cost of thousands of, you can fully achieve shun Fung Hey store two-dimensional code display advertising effect, not to mention courier Easy app later brought greater marketing effect. Courier Easy is the real light assets Ah! Why did the Americans give him 10 times times the value of the east of Beijing? Because Alibaba is a typical "light assets into the Internet of electricity dealers"! So Ali more and more money, Beijing East perennial trapped in the mire of loss can not extricate oneself!

Finally, the life of a hundred-dollar three-Thai view is very simple:

Final judgment: To maintain the trial results of the second trial, sentenced Shun Fung Hey shop, the death penalty, suspended for two years to execute!

Do not rule out one year ahead of schedule!

Also do not rule out Wang boss precipice, early admit to accept hand,

May be able to plead guilty to release early!