"Insight video Interview" Flipboard founder Mike McCue

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This is the third part of the dialogue Flipboard founder and CEO Mike McCue, and the final and complete video of the interview will be released in the recent days, and welcome to remain concerned. The first and second sections of the interview are available for viewing.

"Before we start talking about CPM, bar ads, and so on, we ask: what do we want to accomplish?" What are advertisers trying to accomplish? Today, the global advertising market is worth 600 billion dollars, only 15% of it is online--from the perspective of the entire advertising industry, we are still in a very early stage. Even digital advertising companies, such as Google, Facebook and Twitter, have an ad market that accounts for only 15% of the global market. ”

"What's the remaining 85%?" What is this part of the advertisement? My answer is that it is a brand advertising market, to do is in the hearts of consumers, the formation of a certain kind of products, a brand of desire, people in this part of the market to invest most. ”

This is also the focus of Flipboard advertising strategy, Flipboard also created the world's largest full-page digital advertising platform Adscale.

In addition, Mike McCue in this interview how to help the cooperative publishers "stand to earn money", to the Chinese engineers praised, and his understanding of the Chinese market and so on.

The insight is a completely new attempt at Krypton 36, and it is not a sufficient place to make suggestions (jason#36kr.com).

Mike McCue

The interviewee, Mike McCue, is a well-known serial entrepreneur in Silicon Valley who has not attended college because of his poor family. But he started writing game codes for magazines as early as he was a teenager. Mike started his first company, monitors Software, in 1989, the most successful of which was the technology that could render the Web page 3D, after rejecting America Online and Silicon Graphics's acquisitions, in 1996 with 2000 The million-dollar price was acquired by Netscape.

In 1999, Mike left Netscape to create a second company Tellme NX, the company's flagship product is to enable users to directly through the voice to find information on the Internet, and Tellme has become the world's first network data can be transmitted to any phone Internet platform. Legend has it that Tellme NX was bought by Microsoft in 2007 at a price of 800 million dollars.

After leaving Microsoft in 2009, Mike co-founded Flipboard with former IPhone engineer Evan Doll, and Flipboard has completed the C-round financing.

Mike also served as a Twitter board director from 2010 to 2012, and in June 2013 Mike hosted President Obama at his home in Palo Alto, and it's worth mentioning that Mike's childhood dream was to become an astronaut, and he thought his first App is a space shuttle simulator written in 1981!

Guest host Wang

Wang, graduated from Tsinghua University Building Technology Science department, has lived and worked in the United States, Britain and Hong Kong, and currently lives in America. Wang has interviewed Google glasses technology director, CNN executive producer, former Columbus mayor and his wife, as well as the founder of several start-up companies. You can pay attention to her micro-letter public number "Wang interview" to read her interview sharing, but also through her personal micro-signal "xi_wang_1986" to communicate with her.