Insights into community operations: content aggregation, entertainment interactions, and competitors

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The path of the community

Community, literally, is where a lot of people live. On the Internet, it can include forums, SNS, micro-blog and so on; the community here refers to sites that are based on interactive forums and provide other social services. With the growing sophistication of community software such as Discuz and Phpwind, and the deepening of the Internet's influence on society, more and more personal owners choose to create their own community websites, whether based on industry or geographical basis. Now, almost every city has at least one site named after a certain community, regardless of its influence. In fact, there are so few really influential communities that most of them remain in the realm of neglect. Of course, there are some of the best in the community to earn a lot. As a result, people who engage in the community are starting to follow the example of successful operation of their communities. The author is fortunate to have established the 27-tower community at the end of June this year as a "successor" who has not yet "gone before". I would like to share with the successor the "former" and his "ex" experience.

Content aggregation, the first stage of community operation

The core of a community is interaction, and no interactive community is not a community. But how hard it is to interact. Mo says is the new community, is after several years old community also all faced with the interactive decline the embarrassment. So maybe we should "curve the nation". The author of the 27-tower community, the beginning is also racked their brains to let users stay to communicate with others, but after a period of time of the experiment, found the effect is very unsatisfactory; what really stays is the hair ads. So we have to give the user a reason to stay. Of course, a lot of ways, but we small webmaster, no money, no strength, want to rely on burning money or the development of new exotic applications to retain users is not realistic, so can only take some users need to aggregate the content of the way to attract visitors and let them stay. For example, the author of the 27-tower community is a Zhengzhou for all college students of the network communication platform, so the author in the initial focus on the creation of the Henan Civil Service test, Zhengzhou University students, Zhengzhou college students, 46 examinations, part-time and other sections of Zhengzhou university students, the purpose is to use these valuable content to

Into the "entertainment interaction" and become a real community

Content aggregation is an endless thing, if the site does not change, then do a content station is not necessarily a good thing; but we are talking about communities here, and that site must be transformed. As I said before, interaction is the heart of the community. So the site needs to do is from the content aggregation to interactive transformation. Of course, the change needs the impetus, perhaps, "entertainment" is the power of the website transformation. When more and more users are staying because of the valuable content of the site, it is important to provide entertaining and eye-catching topics to discuss what the site must do. Here, entertainment is a case rather than a necessity, and attracting attention is necessary; that is, the site's desire to create a community hotspot may not be entertaining, but it must attract users so that they have a strong desire to express their views. These are optimistic estimates, however, because the extent to which content aggregation can attract and leave enough users is unknown, and whether community operators can find "discussion points" on the basis of sufficient number of users. But these are the things that must be done unless you really want to do a content station. In addition, there is a point to emphasize, because there are so many types of communities, and perhaps some communities from the beginning is the content of aggregation as the ultimate goal, it is another matter.

Competitors scold you, maybe they're scared.

The rational webmaster will certainly analyze the competition before setting up a community, for example, if you want to build a community for college students in a city, you should see if the city has a community that already exists. But predictions are predictions after all. Because, the fact is that many communities before the establishment of the feeling that they do not have any competitors, but after the establishment of the original found that there are competitors everywhere. For example, a regional integrated network community, which was not in the region, was built. But the comprehensive community has a job search, recruitment, part-time related information, so the region's original recruitment site, part-time site has become the community's competitors; there are housing leasing related sections, so the original rental site has become a competitor; and so on. There is also one thing that cannot be overlooked, that is the Baidu bar, for example, a university-oriented network community before the establishment of the university that it is the first forum, it may be easier to get everyone's favor, and then found that everyone has been in Baidu, "So-and-so University bar" in the chat very high. Of course, competition is sure to exist, the way to leave the community operators is to "go their own way, so that they have no way to go", as long as the competition process is fair, even if they really have no way to go, this approach is understandable. However, for God "understandable", but for the competitor is not the case, their most direct response is to scold you, even if you do not really endanger them. Perhaps we should be thankful that a bestseller has a message: even when scolded, let the user remember that the abusive process of a competitor is also a free publicity process for community operators. Most of all, their verbal abuse proves they may be afraid, they are afraid of feeling the pressure of you, and this indirectly proves that your community operation has a little success.

The Last Whisper

The above remarks, purely personal opinion, there is a poor place, but also hope to forgive. Hope with the Internet interested comrades to make friends, my qq:820326371 27 tower Community (www.1927ta.com) Webmaster Original, reproduced Please specify, thank you.