Inspiration from the kilometer net

Speaking of marketing, the hottest thing now is O2O. It is precisely because of fire, many people discouraged: the competition in this area so fierce, there is still a chance?

It is understandable that there are such concerns. It is clear to all insiders that if you want to seize the O2O market, you have to make a fuss about coverage. The more outlets in the region, the larger the O2O market you occupy. Jingdong and Taobao practice confirms this view is correct. To Jingdong, for example, into 2014, Jingdong re-based on the original code, to develop lower-level outlets, to seize the local market, and fruitful. Data show that only the first half of this year, reached a cooperation agreement with Jingdong offline convenience store more than 10,000!

The face of such O2O predators, without a solid strength, without a refreshing business model, forcibly involved in the O2O market, it is indeed a great risk. However, it is impossible for Jingdong to swallow the entire O2O market. There are still many opportunities for the O2O market to be crawled. The key is to see where you are going.

The kilometer net deserves to be borrowed by entrepreneurs who hesitate before the threshold of the O2O market. Since its establishment in 2013, the km-net has hit the threshold of a year or so. However, the kilometer net has taken the lead in the O2O market and has become one of China's leading providers of e-commerce systems and services. What is it?

First of all, we should have a sober and objective understanding of the current situation and prospects of the O2O market. We will closely focus on the issue of "local" and provide services in various categories such as top-up payment, living services, travel tickets and financial payments. Secondly, Is the focus, km network focused on the vertical industry of e-commerce solutions and services provided, and advanced business ideas, excellent software products and professional services, leading the Chinese e-commerce industry technology direction to help entrepreneurs and Small (micro) enterprises recognize e-commerce and embark on the path suitable for their own electricity supplier.

Specifically, there are two innovative measures km network. One is to use agents to promote network coverage. As mentioned above, the single tree is not a forest and the double-wood is not viable. KML has firmly grasped the core of "local" and launched an e-commerce system based on local living services (such as prepaid phone recharge, game cards, ticket booking, etc.) "E life." With this system, individual entrepreneurs (agents) can develop "sub-networks" (convenience stores around the area, kiosks, etc.), as long as someone in the "lower-level outlets" through the "E life" for consumption, entrepreneurs can Take back some profit from it.

We may be familiar with this model, but this profit-taking model used in the O2O market, this is still an innovation. This new model is an irresistible stimulus for start-ups, enabling "Little White" entrepreneurs who are "eyeing" the local O2O market and who are unhappy with the e-commerce industry to make a very simple profit-making profit in the local O2O market. With it, do not have to mobilize the kilometer, agents will be mustering strength, full development of the so-called "lower outlets", so the network can be rapidly increased, km to lightning speed, in a very short Within the time, thousands of outlets have been developed in various regions, cities and counties across the country. Successfully seized the local market.

Another big inspiration for the kilometer network is to use the platform strategy to integrate the upstream and downstream resources. Substantial increase in network coverage is a beautiful battle of the kilometer net, but the kilometer net is not satisfied with such success. Immediately, km net developed a physical distribution system "cloud sales!"

The "Cloud Marketing" system focuses on online retail, wholesale and distribution services for SMEs. Through "Cloud Marketing," enterprises can integrate upstream and downstream resources in their own fields, and then through the km network platform in various regions, cities and counties The outlets inside help to sellers, so as to realize the ecological closed loop of O2O e-commerce business in local life. Enterprises in traditional industries no longer have to worry about the lack of supply or the problem of not selling inventory. Not only that, KML "cloud marketing" also has order management, product management, channel management, marketing programs, online store, system docking and many other core functions, with these features, companies can easily create a their own Local life O2O e-commerce platform.

There is no doubt that the O2O market is highly competitive and daunting. However, the success of the kilometer network shows that, for entrepreneurs, there are still many opportunities in this market, depending on whether you have courage, there is no determination to seize this market.