Inspiration from the marketing strategy of store No. 1th

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Small series, recently has been for a wedding photography site to do optimization, although the commitment to the customer's key words are basically in the home page, but the wedding photography industry competition is very fierce. Baidu to promote the basic flow are all robbed, to the following day only a few IP, with customers really no way to account. Today inadvertently, saw an article about the 1th store marketing strategy as follows. Small edit after reading feel suddenly enlightened, to website optimization and have a new idea.

This customer is the newly established studio in May this year, the website is also the new station in Xian area popularity is very low. Current customer Source: either a friend introduction, or online. Depending on the strength of a friend is very weak because a person only take a wedding photo, so the network is the current focus. and website optimization work has been basically completed, to break through this bottleneck will be the localization, customer segmentation, brand building and other policies.

So I can learn from the marketing strategy of Shop No. 1th to implement

1, the service object

After the end of the marriage and have the intention to marry the user mainly, like romantic, fashionable youth. Therefore, the goal of promotion should be the marriage Forum and the XI ' an local forum of marriage is mainly not a wide range of people.

2. Value offering

When customers are clear, you need to address the value of the customer buying from you instead of the competitor. Think about it. Photo Studio has three advantages: price concessions, good service, shooting technology. We have to choose the location of the lack of competitors and users have the point of demand, otherwise we will be difficult to grow and develop.

3, Partners

"A chopstick is easy to fold, 10 chopsticks difficult to break" whether it is a personal webmaster or small enterprises, individual combat capacity than large companies and optimize the team of any one better, but the two fists difficult enemy four feet. Nearly two years, all walks of life more and more fierce competition many enterprises will be the Internet as the expansion of business and development positions, personal webmaster more and more difficult to survive and find a long-term and stable partner is very important, and do not like Jingdong and Shentong so parted.

Any enterprise or team is not perfect, we want to peer as opponents are friends, with them to examine their own shortcomings and shortcomings, through the comparison to find our advantages and better development. Do business or do the website should be to the field bogey horse learning, maybe we are not as good as opponents, but another strategy can be successful.

This article is written by Xi ' an personal photo http://www.ilove-v.com/, A5 Starting, thanks for reading. Please bring the link, thank you!