Instacart: One-hour door-to-door, moving groceries online.

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Instacart Founded in early June this year, its founder Appa Mahta (Apoorva Mehta) once served as a supply chain engineer at Amazon. He has been involved in building Amazon's complex back-end logistics system, and hopes to use this experience to create a more efficient foreground and background grocery distribution experience for Instacart.

Instacart's mode of work is this: allow you to order groceries, then deliver it to you and charge a fee. The service is currently available in San Francisco, Mountain View and Paroorto, opening hours from 10 o'clock in the morning to 9 o'clock. The price is also very competitive, 1 hours to pay more than 9.99 U.S. dollars, 3 hours to pay more than 3.99 dollars. It is clear that distribution fees are the main source of revenue for Instacart, but it is not hard to imagine that they can also receive income compensation through their cooperation with the store and the integration project.

Users can associate a credit card with a Instacart application, browse the list of items, and then add a fancy item to the cart. When settling, you can select the two distribution timelines mentioned above. Instacart will be deducted directly from the credit card, the user does not need to pay the tip when receiving the goods.

It is reported that Instacart eventually hope that its 1-hour service can cover all products, but currently focus on groceries. This means that users can quickly buy agricultural products, alcoholic beverages, cooked food, snacks and toiletries. Their inventory comes from local grocery stores. Mahta also recruited a number of well-trained couriers to get their goods directly from the store and send them to the user's office or home. These couriers are paid on time.

However, Instacart has a big problem with implementation: Until now, Instacart can only provide a simple mobile experience, and only on the phone side. This is really a limitation because some consumers need to look for groceries on a less-pixel phone screen, but the problem can be completely improved on the computer.

Recently Instacart finally launched its web interface, and has been tested.

(Photo: Instacart the top selling items.) Recently Instacart also set up a banquet and smoked meat door-to-door service. ）

It is reported that Instacart recently raised more than 2 million U.S. dollars to develop its business.

(via TheNextWeb)