Instagram Dim: Super Facebook Dream and beauty protection

"Instagram is expected to overtake Facebook as the largest user application in the future." "Kevin Systrom, CEO of Instagram, said in an interview this July. Last April, Instagram was in the pocket of $1 billion trillion in high income from Facebook, where Instagram was founded only 15 months, with only 13 employees, and a spectacular takeover was legendary. Lost in this dream, Kevin will not think, after he said the 4 months, Facebook found the new favorite--snapchat, and reported a 3 billion dollar sky-high.　　At this point the company came up with a new message-the next version to join the instant chat function, this action is interpreted as with Snapchat Zhengchong a proud. Fall out of favour: old myths dim in the face of new myths Facebook is willing to "spend a lot of money", not only because of the listing of rich, but Snapchat's brilliance overshadowed the once Instagram. The November 2013 data showed that the number of photos published by Instagram Daily was 55 million, and the number of photos posted on Facebook daily was 450 million. Although Snapchat did not publish the number of users, the data released September this year showed that the software uploaded 350 million photos on the day, 6 times times more than Instagram. According to the BI intalligence, Facebook accounted for only 7% of the average daily photo-sharing ratio of May this year, 64%,snapchat 28%,instagram. On the other hand, from January to September this year, the number of Instagram active users rose from 90 million to 150 million, up 66.6%, while the number of photos uploaded from 40 million to 55 million per day increased to 37.5%, although more and more people were using Instagram, But the people who upload the photos are decreasing, and the Instagram of the photo as the body of the book is losing its magic. In January of this year, Facebook adjusted the Instagram privacy policy, sharing data on the two platforms, and one months later, AppData, a third-party application market research firm, showed The new privacy policy has reduced Instagram's monthly active subscribers to 8.42 million from 16.35 million last December and almost halved. Then Instagram released more than 90 million months of active users and explained that app data only measured the activity of accounts associated with Facebook accounts, but this exposes another problem: Facebook and Instagram users still have a clear line, Instagram did not pull young people back to Facebook. At the same time, Instagram filters are also gradually allowing usersProduced aesthetic fatigue, a survey by marketing company Marketo found that 43% of Instagram users no longer use filters after taking pictures. For users who like to use filters, the new camera live filter for IOS 7 also poses a threat to insragram.　　For Facebook, Snapchat means younger users who can help Facebook heal their own aging, and its strategic value is much greater than Instagram. Dress beauty: Master Yi Long technology to prevent Yi So Instagram began to seek change, in the short video application Vine hot, Instagram also introduced a short video shooting function. This allows users to create more forms of content while at the same time, but Topsy's data show that after Instagram launched the video feature, the amount of content from Vine to Twitter was significantly reduced, while Instagram share was not elevated, This change shows that Instagram users and vine overlap is very high, in fact, Instagram the original user from the Vine pull back, rather than the original only belong to the vine of the user grabbed. It's defense, not offense. In recent days, Instagram will add letters and group chat features in the next release, which would be a qualitative change, meaning Instagram a step from a picture social media to instant messaging. It is not clear whether the function is similar to Snapchat after the burn, but chat function will make Instagram become Snapchat competitors, and even become WhatsApp competitors. Snapchat and WhatsApp have occupied two different instant messaging markets, and for those who have not previously used Instagram, they are not starting to use it because of the Instagram added chat, a feature that more than meets the needs of existing users, And Snapchat is constantly expanding new users-whether they are using Instagram at the same time, and from this point of view, Instagram is still defensive.　　The mobile internet is changing too fast and users are fleeing too fast, and Instagram is using all sorts of fashionable means to look younger. Template: The fallen Chinese version of Instagram to say Instagram than Snapchat's one obvious advantage is that it can still be used in the Chinese region, and its followers have almost been annihilated. At the beginning of Instagram's Silicon Valley star, the powerful Chinese copy Corps had moved it to the mainland. Tencent launched the Q-Pat, the flight butler's bubble network launched a bubble pat, the same kind of push, Pushpin, micro-pat, LEMANCU, etc., 00 total. But now, Q-Beat, Lemancu, and bib are already in aPP Store is difficult to find traces, the push map has more than 1.5 no update, bubble Pat also with the bubble net was discarded, only the left-pushpin, micro-pats, and so a few few are still operating. Instagram does not seem to have much expectation of the Chinese market, except to support Sina Weibo, which does not make too many adjustments to China's social networks. There has been a lot of analysis of the prospects for such software in China, but a camera application developer's spit gives this question a new answer: We provide a lot of filters, but the user complained most, or the whitening function, the United States Mito, Baidu Magic Map, Magic camera and other products to prove the success of the "I" As the center of the self-portrait products are just needed. Mobile Internet users change too quickly, Instagram can only adapt to the rhythm of their own transformation, but when it can send video, can chat, can build groups, can search nearby friends, Instagram how to locate themselves, will determine its future.