Instagram feature upgrades short video sharing into entrepreneurial hotspots

Only less than two months later, Instagram joined the video-sharing feature on June 21, which has more than 130 million users and uploaded 5,000,003-15 seconds of video on the first day after adding video-viewing capabilities. Given the vine of the Boston bombings, competition in the short video field has begun to get fiercer.

In fact, as early as the 09 mobile internet entrepreneurship Boom, there have been many entrepreneurs optimistic about mobile video sharing, put aside all kinds of short-lived software applications and even hardware equipment, today, open YouTube, Youku, potatoes and other large video website of the official client, you can find the corresponding video upload function.

But why so far, mobile phone video upload shot just started hot? More notably, none of the apps in this popular app came from a large video site.

The reason is that video UGC (user-made content) cost too much. The cost here is mainly the cost of shooting and communication.

First of all, the video is different from the photo, the production content is not just click the shutter as easy. This includes a number of factors: mobile phone camera to bring the picture jitter, video clips of the late clips, and the same hardware conditions, video imaging quality is often inferior to photographs. So until the existing short video application simplifies the entire filming process, it's hard to be the user's preferred option to shoot video and upload it.

Until recently, short video apps simplified the process to a lighter screen. The 6-second video can hold up to 4-5 mirrors, and the cost of viewing and spreading these short videos has been greatly reduced compared to longer video.

In addition, Chinese entrepreneurs face problems that are harder to solve than their foreign counterparts--communications. Today, the domestic mobile communications 3G is far from the point of popularity, there are still a lot of smart phones stranded in the 2G communication network, this video upload and watch brought a lot of difficulties. Six seconds of short video content volume now seems completely acceptable. I downloaded the AVOs to test, even in the 2G network, in the application of video-on-demand and watch video loading speed is completely acceptable.

To sum up, short video applications have solved the long-standing problem of mobile video. As with the "blog" plus the 140-word limit to create a "micro-blog", for the original lengthy video plus a few seconds of time limit, short video thus has a better dissemination of the era of fragmentation as a better carrier of information.

More imaginative space is that the rapid development of short video applications, is likely to become a user access to the Internet video of the new portal. This means the possibility of subversion of existing video sites. In order to deal with the changes, the domestic video site also has its own measures. Video site Archie with a recent launch of their own video camera application "snapped." However, this application is too complex to remove the unlimited time limit, but also has a clip, soundtrack and other functions.

The focus of "pop" is still on the video's viewing and storytelling, not the rapid generation and spread of video content. This is due to the traditional video site's genetic decision, but also destined for rapid communication and community formation, to lag behind the new students of short video applications.

International video applications are also facing the same situation. Last year's Viddy was once known as the "video version of instagram", but this year the CEO was forced to resign and the company laid off One-third. " Video-sharing applications Socialcam, though Autodesk to acquisitions of up to $60 million trillion, are well below the valuation of Socialcam's previous funding.

When the application of the appeal is not satisfactory, the results of the short video application Vine, Instagram, and play are even more impressive.

For the domestic, and the previous entrepreneurial boom "buy" and "Shopping Guide station" is different, short video has a certain technical threshold, video storage, compression, fast response and other issues, determines the application of the experience, which means that once in this field to obtain the first advantage, it is not easy to be pursued by the latter.

These factors led to the beginning of the short video to become the next entrepreneurial hotspot. While there is no proven business model for the time being, the "marginal effect" is the irrefutable truth of the Internet-once you have enough users, the short video client becomes the user's access to the video content, and the business model comes with it.