Instagram is moving towards social networking.

Vsco Cam is filling in the gap as Instagram gradually moves towards social networking, and as the photographic community fades away. The VSCO team, founded in March 2011, today received a round of $40 million funding from the Accel. This money will be mainly used to create high-quality photography enthusiasts and designers community, improve and expand the software and services to facilitate users to share high-quality pictures.

Yahoo's Flickr is currently the main photo-sharing community, but its perennial user experience has led to the loss of many users, one of the main whereabouts is Vsco. The latter's users have edited and uploaded 1 billion images through its products.

Vsco Cam all take photos as the core, its filter to strengthen the large editing tools so that the photos on the phone can also be very close to the film without loss of detail, has accumulated a group of loyal users. To satisfy fans ' desire to share, Vsco last year launched a sharing platform called Vsco Grid. The 3.0 version, launched in February this year, introduced new social elements--follow friends and strangers photos found that the new version of the app's social elements, such as its interface to achieve a minimalist and moderation, photos are still the most important.

Vsco to the New York Times that the company has been profitable since 2011, has accumulated "tens users", but did not give specific figures. Vsco also said that with the community active users and the creation of the quality of the work compared to the pure user base does not have much reference value, and VSCO users are quite internationalized, generally high-yield, and rapid growth.