Instagram launches photo circle people function brings advertising opportunity

Image: Instagram launches the photo circle person function Sina Science and technology news Beijing time May 3, social image application Instagram today launched a Facebook-like photo circle feature, and for users to create a new area, named "Your Photos", Photos of users being circled will appear in this area. With this new feature, users can circle themselves and friends directly in Instagram photos. But the work is focused on Instagram users, not Facebook users. In addition, photos of users being circled will be added to the "your photos (Photos of you)" area. Users will be able to bring together photos of themselves, as they would in Facebook's albums. Of course, users can choose to either pass or reject a circle request. In addition, the new photo-circle feature will bring potential opportunities for businesses on the Instagram. Nike, for example, can publish pictures of its own products on Instagram and sell them. The new Circle-man function is a change in the way marketers sell their products. With this feature, Nike is able to "outsource" the release of its product images to users, who can circle Nike's products in their own photos. In this way, Nike's "Your Photos" area has a lot of free product pictures. Although it is not easy to say whether users are willing to spend time in their own photos to circle the relevant brands, but for the major businesses, this will bring a large amount of picture content, and reduce their social image marketing workload, is undoubtedly a potential business opportunity. Last year, Instagram a wide range of controversies over the changes to its advertising-related terms of service. The updated terms make users feel that Instagram will sell their pictures at any time they deem appropriate, a move that has caused users great dissatisfaction. To quell the outrage, Instagram changed its advertising terms back to the original version. But that does not mean that Instagram completely abandon its advertising plan. "We are deeply sorry for Instagram's dissatisfaction with the user," Instagram said to the user. When we have the profit plan in place, we will be better able to explain to users how our advertising business will proceed. "Today, the launch of this feature may be one of the steps in the Instagram profit plan. There is also the possibility that a user's photo in Instagram may never have an advertising component, but the merchant can invite users to share a brand-label photo with the brand's Facebook album, which is the content of its ads on Facebook. As a result, this part of the image generated by users on the Instagram will be integrated into the merchant's Facebook advertising page, so that users do not have to worry about Instagram advertising content. Facebook CEO Mark Zuckerberg (M"Instagram is growing very quickly and is heading in the right direction," Ark Zuckerberg said in a conference call on its first-quarter earnings yesterday. "In other words, the launch of the photo-circle feature marks a big step forward for Instagram's profit plan." (Ye Jia)