Instagram launches video service highlighting strategy importance

According to foreign media reports, at the Facebook conference held in Thursday, Instagram CEO Kevin Histrom Kevin Systrom introduced a new video service.

The new service can be simply called "Instagram video", allowing users to create and share short videos for up to 15 seconds. The product allows Facebook to compete directly with rival Twitter, whose video apps have Vine in recent months.

"It's the same as the Instagram we like and understand, but it moves," says Systrom. ”

Systrom, wearing denim shirts and jeans, discussed Instagram's more ambitious mission at the events at Facebook headquarters. Instagram is more than just a photo-sharing app, he says, but an application that captures visual moments, whether in photos or video format.

This new feature will become one of the core parts of the Instagram application, allowing users to synthesize a continuous video fragment or a series of video clips into a 3-15-second video.

In the introduction process, Systrom emphasis on the product is different from the vine characteristics of the content. For example, users will be able to use special video filters and quickly edit the video by removing any video clips. In addition, Systrom also introduces a special feature called "Cinema", which is a video-stabilization technique. When a reporter asked why Instagram did not use a similar Vine 6-second limit, but use 15 seconds, systrom explanation is more vague, just said that this is "aesthetic choice", feeling "just right."

Starting in Thursday, the video service will be open to the outside of Apple and Google's mobile operating system platform.

To further reduce criticism Instagram following Vine's voice, Systrom said the Instagram team had considered integrating video functionality into its applications two years ago, but failed to achieve it in a fast, concise, and beautiful way.

Systrom's presentation at the event proves that video-sharing apps play an important role in Facebook's mobile strategy. Several members of the Facebook management team participated in the event, including chief operating Officer Cherille Sandborg Sheryl Sandberg and chief executive Mark Zuckerberg (Mark Zuckerberg). Over the past year, the company has expanded its team by about twice to 35 people and is currently recruiting for several jobs.

For Facebook, video is becoming more and more important, and the company is trying to attract brands through new forms of advertising. In Thursday, Systrom shied away from the question of how Instgram video would bring new advertising opportunities, but said Instagram (not yet selling any ads) would become a business in the future.