Instagram makes you addicted.

Absrtact: There is an interesting question: a computer will not be able to open the QQ, what is this mentality? How to change? This question is difficult to answer, just like why 30-year-old men also like to play online every day, people except to put a tag on them: Internet addiction

Know that there is an interesting question: "A computer can not help to open QQ, what is this mentality?" How to change? ", the question is difficult to answer, like" Why fast 30-year-old men also like to play online games every day ", people in addition to put a label on them:" Internet addiction ", and then go down don't know how to explain. It is hard to understand the psychology of people who are not "addicted", and "addicted" people may be more confused: How did I become addicted to it?

"Not the national army is incompetent, but the communist army is too cunning." In order to make consumers "addicted", businesses but do their homework, through the study of human habits to form a mechanism for appropriate guidance, the use of a product will slowly become your habit, gradually become part of your daily life, and even leave will make you uncomfortable. This has formed a certain pattern, no matter how highly educated you are and how talented you are, everyone can fall into such a trap.

In Instagram, for example, the acquisition price of up to 1 billion dollars is determined by a number of factors, but the core part remains its excellent team, not only skilled, but also more proficient in psychology, and their work is truly a part of people's lives. Users are not even aware of their "addiction", "Just for fun, I see the cool things must be photographed immediately, there is no chance." "The student at Stanford University who plays Instagram all day" says.

Instagram actually creates a predictable response in the "Yin" brain. Her pattern of behavior has been reshaped, and through repeated stimulation, she has established a connection between what she sees in her eyes and mobile apps. When a product can link to an idea, mood, or habit, it creates an "internal trigger" (Internal Trigger). "External Trigger" (External Trigger) refers to the sensory stimuli, such as phone ringtones, or the "You won" ad on the web, and "internal triggers" cannot be seen, heard or touched. The internal triggering mechanism will automatically play a role in people's minds, creating this "internal trigger" is creating wealth.

The creation of the so-called "internal trigger" is summed up in three incremental steps:

1, through the "external trigger" to guide the user

Instagram's Twitter and Facebook streams are laced with a lot of unique, beautiful photos, all with a lot of links back to Instagram. These "external triggers" not only attract new users, but also show them how to use the product. Instagram effectively uses an "external trigger" to show what the service is for.

"Fast, beautiful picture sharing", which is the core of Instagram, by showing the use of the example Instagram successfully won millions of new users. But the high user growth rate is not enough, the world's similar products abound, how to retain users, how to let users use your products every day is more important topic.

2. Create Desire

In order to keep users in use, Instagram adopts a product design paradigm of "custom forming technology" (habit-forming Technologies). After the "external trigger" is used to boot the user, the user installs and uses Instagram for the first time. Minimalist interface allows users to do without thinking, click, a picture is taken, all kinds of sensory and social return coming, your photos received by people praised, "+1", the picture was hit "popular" mark, users get great satisfaction. Each shot and released a photo, the user will be more involved in the use of Instagram. The end user not only changed the behavior pattern, but also changed the mentality.

3, strengthen "internal trigger"

Habits have formed, and users no longer need "external triggers" to think of using Instagram, because "internal triggers" will begin to do their own thing. Like "Yin" said: "I see cool things want to use Instagram to take it down." "By applying the" pop "tag, judging from friends and" +1 ", she gradually developed a sense of" cool ", like an insatiable predator looking around for Instagram-style images, patting those moments to make her feel satisfied.

Tens of millions of users are in this state, Instagram became the harbor of emotion and inspiration, became a beautiful visual memoir. Through the carefully crafted user experience process, Instagram "external trigger" into "internal trigger", people's life becomes inseparable from it, other applications have no chance of success. Each photo prompts the user to use Instagram more, which is Instagram's success.