Insurance Dealer (Business) Operation series (iv) Insurance and electronic business strategy formulation

The development of the insurance electric business strategy

In the last article, it focuses on the definition of strategy and some considerations of strategy development.

This chapter will specifically discuss the issue of the strategic development of the underwriter.

First of all, define the underwriter strategy described here as a property http://www.aliyun.com/zixun/aggregation/6173.html "> Insurance Company E-Commerce Department (Business-to-consumer)

Strategic development issues.

According to the strategy of the process, first into the strategic analysis part of the--SWOT analysis, including internal and external environmental analysis, competitor analysis.

External environmental Analysis Section: I. Politics, economic, legal, scientific and social factors such as data collection and analysis; The factors and data related to the development of e-commerce strategy of property insurance are as follows: 1, the relevant laws and regulations of insurance and online insurance; 2, netizen number and growth rate, net to buy penetration rate, electricity quotient total and growth rate, Total amount and growth rate of the underwriters, 3, population structure and future changes, 4, automobile consumption, tourism, and other related consumption characteristics, 5, Internet access and Internet equipment technology development trends; 6. Other factors

Second, the industry environment analysis the following factors need to be collected and analyzed: 1. The income composition of the traditional insurance industry, the growth situation, the competition pattern and so on 2, the insurance company Electric business market industry situation, including total amount, growth amplitude, competition pattern and so on;

Third, the competitor analyzes the main competitor's electric business situation and so on;

Next is the internal Environment Analysis Section: Here the key to say is the insurance company's value chain analysis and the core competition element analysis, directly above, does not make the explanation.

Through the analysis of the internal environment and competitor, we find the opportunity and the threat of the market, and find out the advantages and disadvantages of the insurance company, and more importantly, define the key competitive factors and core competence of the underwriter. This is the function of the SWOT analysis.

Then briefly introduce the strategy of the underwriter.

In this part, we need to solve the following problems: 1, strategic objectives 2, strategic positioning (who, WHAT, how)

3, the insurance Electric business strategy (strategic positioning, value chain and configuration and core competitiveness)

4, electric business platform positioning 5, Platform planning 6, Operation strategy

The strategic executive part of the underwriters, as described in the previous article, needs to solve the organizational structure, power distribution, performance appraisal, incentive mechanism and so on.

For the reason of work, the strategy of the underwriter is discussed here for the time being.