Insurers are not allowed to borrow in the name of banks

Insurers may not use the name of the bank to "cheat" the sale of the bank's shareholders (reporter Li Joe Li Junjon) in accordance with the latest state regulations, the shareholders of insurance companies, even the banks, their sales staff can not be in the bank's business area marketing, so as not to mislead customers. The China Banking Regulatory Commission yesterday issued the "Commercial Bank investment insurance company Equity pilot management measures," the bank shares of the insurance company in its printed insurance policy card and promotional materials, the name of its shareholder bank and various types of identification. The Bank shall strictly comply with the relevant rules of the confidentiality of the customer's information and shall obtain the consent of the customer in providing the customer information to each other.　　The CBRC requires the bank to establish a system for the certification of insurance sales personnel, to do a good job in the training of insurance sales personnel, and to ensure that they are compliant to sell insurance products carefully. Banks have been an important channel for insurance companies to sell products, "bank and Insurance cooperation" has become the trend of industry development, the current Bank of communications, Construction Bank and the Bank of China are preparing to invest in insurance companies. Prior to this, insurance company business personnel in the promotion of products often claiming to be bank staff, easy to make the customer illusion, mistakenly think that insurance is the bank issued financial products. At the beginning of this year, the CBRC requested that employees of insurance companies selling insurance products at bank sites must wear logos that were significantly different from those of the bank's sales staff and should be able to identify themselves before providing services to clients.　　For insurers with bank shareholders, the CBRC yesterday demanded stricter rules. On the issue of not using shareholder bank names and logos, Everbright Life said yesterday that the company's "Everbright" name and logo came from Everbright Group, not Everbright Bank, and therefore will not be affected by the new rules. The case for Fidelity life is similar.