Integrated local portals driven by media entity companies

Source: Internet
Author: User
Keywords Local Portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Hello, Welcome to KINGCMS Local Portal Webmaster interview column. This issue we interviewed is Guixi Xin Jiang Network webmaster. This interview, Guixi letter Jiang site long to share with the media entities of the company's advantages to drive integrated local portal, as well as his experience in leading the team, hoping to give some help to other webmaster.

Moderator: Please introduce the story of you and your website first.

Guixi Xin Jiang Network: Before doing this site, in fact, and others together with a local is the largest portal network, but for a variety of reasons. Finally, he pulled a group of friends themselves to do a portal + forum form of a comprehensive portal.

Before that station has been open for eight years, in the local also has certain influence, but the Xin Jiang Net is the sprout. Xin Jiang Network opened only 1 months more. October 21 only officially opened, the other time is internal testing. Website officially opened the time also launched a "Guixi Xin Jiang Network Opening Ceremony", this forum I remember still have posts reported, the opening invited 28 units, as well as the government. The purpose is to let the large units in Guixi understand there is such a net, let moderators know that we are also have the strength of faith, let the media help me publicize. Looking for the media, because I used to have a good relationship with these media, in the people, through our media company (we have opened a media company) the propaganda department invited. The invited units are basically present, because the unit is also very concerned about the people's Forum.

Moderator: You said in the previous portal site for 8 years, from the previous site into what experience to the current new site?

Guixi Xin Jiang Network: Oh, operating methods, such as: their own less money, more work, through free media publicity, more and government cooperation, planning, media contacts, the most important is the talent, in fact, before the site I was a shareholder.

Moderator: I remember a sentence is: talent and team is the twin brother, how do you build a team?

Guixi Xin Jiang Network: Team, we must unite. To retain talent, the site has plans for the future, to the cause of the Web site love, to have the attitude of the special horn tip. I believe that a site as long as out of the trough period, then this site will certainly be very force. In fact, do a portal, and the forum is full of hard, haha, especially early.

Moderator: Entrepreneurship is not easy, the previous bitterness should have a lot of valuable experience to share with the majority of webmaster.

Guixi Xin Jiang Network: Experience is not, hehe. My plan is to the company to raise the site, because the site found in Jiangxi This is relatively slow, not that big city of the fiery, so I opened a media company, under the letter Jiang Net. We want to develop in many facets, including: business, information, participation in politics, entertainment, friendship.

Early stage, many activities, to meaningful activities, many friends are for entertainment, including love activities. This can unite a group of people, operating well, can also be on TV, newspapers, free advertising, haha. More about the local things, as long as the government more attention, I believe your site has a certain authority, a certain degree of persuasion. Many netizens will come here. Do not spend money on TV commercials, unless you are quite strong, or you can't afford to burn.

Moderator: I believe that meaningful activities are required by local websites, can you give detailed examples of these activities?

Guixi Xin Jiang Network: Oh, planning a number of activities. I organized a blood donation activity a few days ago, the Yingtan blood station supplies Yingtan, Guixi, Yujiang three medical institutions blood, from now blood Station A, B, O-type blood is in short supply, three ground and grade hospital with blood also corresponding tense, special organization netizen blood donation activity, Activity time: 2011.11.27 Sunday 9 o'clock in the morning whole, place: male stone West road blood donation Point, this is the original content of the post. This activity has three major meanings: one, is because these three places do lack of blood, two, is also a love activity, I believe that a lot of caring people will actively participate in, three, conducive to the website of the promotion of Guixi TV station, Guixi newspaper, have been present.

There and Guixi newspaper organized a trip to find Guixi, at that time because see the project of Guixi newspaper, I think and they organize together, so I found them in charge said under my idea, finally agreed. We're going to have to organize a big party soon, not nearly Christmas, Carnival night, hehe, I am also pulling sponsors, my party will hang a lot of air, and banners, a series of things, so that they can help them publicity, I can successfully hold a party.

Several of our forum forums have been planning how to shoot local things, "the first season shooting plan, prepared to take a film based on the local scenery of Guixi theme of the photo play, the play by the famous gold medal writers in this forum, by this forum a large number of non-famous photographers palm mirror, the first recruitment of male and female actors, and also welcomed the cooperation of sponsors Oh。 To shoot the local TV series, mainly through the cooperation with the Guixi City channel (We are friends, in a chance to chat together, chatting to chat about such an idea), my company has a video camera, staff by the Guixi Metropolitan Channel with my site to coordinate cooperation. To find some business sponsorship, the early stage of the main want to make a few skits. This through the television station, the website, the newspaper coverage, believed certainly can obtain the very good propaganda effect, simultaneously also for my website to increase the popularity, the benefit sees later.

And we are also planning a line of activities together, "Yingtan the third exhibition of old photographers, and Guixi Xin Jiang Network of the first online photography exhibition (notice of the call)", these are in the Forum has related posts.

To organize different activities against the same pattern, but do not organize activities do not disorderly, otherwise it will be very burning money. Activities before the best planning good, can pull sponsorship sponsor, if AA too many times, the enthusiasm of netizens will be much worse. And the forum also want to know and friends to heart, is to think netizens think, do netizens concern.

Moderator: You said now is the company's Web site, then how is the company to help the site or the site to help the company? The activities you plan to take advantage of the power of your company's media, how is this borrowed?

Guixi Xin Jiang Network: The early stage is relying on media companies to operate the site, personnel, wages, servers are all for money, so in the site can only rely on the company to do entity advertising to maintain, in the entity ads, there will be customers, so you can introduce him to your site. If he is interested in publicizing the website, then he can cooperate further. Including the company can use the current outdoor media, LED screen publicity. And so on the site in the local foothold, I believe you have more customers online, customers will become friends slowly, their physical advertising-related business will be like flowing into my company. So they are each other, that is to say, I want to use this platform to make my company more extensive network.

Moderator: The organization of activities have recourse to the company's resources, so specifically how to mobilize it?

Guixi Xin Jiang Network: The company's main activities are responsible for planning and entity publicity, web site personnel responsible for online publicity, participation in activities.

We are now the site of the team to talk about business, there is publicity, there is coordination with the Government, there are technical staff. To have talent, your forum will be up, to be popular, your site will be able to make money, to someone, your site is popular. So a good team is very important. Our team is very enthusiastic!

Moderator: Oh, I can see it. So if you do not have media company webmaster to carry out these activities, how to organize publicity?

Guixi Xin Jiang Network: You can through the local QQ group, the website, can also actively contact the media. Including my own group, and I joined the local QQ group has 129, I am the group of 20 groups of administrators. I will send some important news links about local activities. I organized subordinate groups, such as the volunteer, the site's core, netizens, etc., can also increase publicity efforts, so that other groups also participate in, although the group name does not change, but the basic attribution site.

Moderator: From the management of so many groups of people know that your team management ability must be very powerful. Does the current website have profit?

Guixi Xin Jiang Network: No, capital preservation, 6000+4800 procedures. We have to find some businessmen to negotiate, the beginning of the time will also encounter was rejected, but now basically will not appear, generally are optimistic to negotiate again. We'll find some bosses who pay more attention to this piece, the Internet, the younger, the more supportive bosses. This will be a higher success rate.

Moderator: Then can you reveal the future of your website development ideas?

Guixi Xin Jiang Network: Well, first based on Guixi, covering Yingtan, Yujiang, Shangrao, Yugan and other regions, made large letter Jiang network. Regardless of business, information, entertainment, political participation as one of the comprehensive portal.

Moderator: Very confident, presumptuous ask, what gives you so much confidence?

Guixi Xin Jiang Network: Oh, because I open the site more than one months, the basic coverage of guixi; we have a good team, team members are very enthusiastic, and I have an outdoor media, I have a platform, I also worry about what.

Moderator: Our interview is nearing the end, please give the new webmaster some suggestions.

Guixi Xin Jiang Network: The suggestion is, do not simply to do the community, to have a theme, have ideas!

Moderator: Very concise and powerful advice, thank you very much for your advice and sharing. If you have time, you can go to Baidu search Guixi Xin Jiang Network, to learn how he is a step-by-step to create business, information, entertainment, political participation as one of the comprehensive portal (if you also want to share the operation of local portal site process story, welcome to add special qq:2500043843 interview.) No threshold, do grassroots webmaster practical interview.

article content by KINGCMS official website http://www.kingcms.com/original feeds, respect original.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.