Integrated marketing leads enterprises into a new era of marketing

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2008, for the entire global economy, is a new turning point, the U.S. subprime mortgage crisis triggered by the global economic recession, has seriously threatened China's enterprises, the face of rising raw materials, domestic inflation pressure is increasing, domestic SMEs are experiencing an unprecedented economic crisis. An American expert predicts that the economic crisis will last for at least 2010 years.

The so-called "crisis", is the risk of opportunity, for the national economy, one of the most important part of the small and medium-sized enterprises, has 42 million, accounting for more than 95% of the number of enterprises in the country, for these groups, how to face the crisis, to find a new way, is undoubtedly the stability of the overall national economic development is an important Recently, I have the opportunity to have the two leaders of China's economic leadership of the Yangtze River Delta and the Pearl River Delta region of more than 3,000 enterprises surveyed, your business management experts have given a very good experience and suggestions, I think very representative, to share with entrepreneurs friends and the industry personage, in order to exchange and common development through the winter.

New marketing channels in the new situation

The enterprise always pursues is the profit. How to make businesses more profitable, to survive longer, and to grow faster, people often talk and

Out of two words, "open source" and "throttling". The so-called open source, is to increase marketing efforts, in the face of the crisis, to meet the difficulties, looking for new marketing methods, so that enterprises take off wings. With the progress of science and technology, there are more and better marketing methods, in front of enterprises, what choice, will determine the survival of enterprises. At the beginning of this year, after a snowstorm and a major earthquake in May, people saw the charm of the network, and the August Olympic Games, undoubtedly let everyone see the prospect of the network Economy Unlimited, more enterprises began to use network marketing.

The development of the Internet, in recent years unusually rapid, as at the end of June 2008, the number of Chinese Internet users reached 253 million, surpassing the United States ranked first in the world. In recent years, with the continuous development of China's economy and the deepening of market competition, all sectors of society try to accelerate their own information construction, reduce production costs and enhance market competitiveness. E-commerce market has maintained a steady development momentum, e-commerce transaction volume continued to grow rapidly. In the first half of 2007, China's E-commerce market maintained a steady growth momentum, turnover of more than 1.32 trillion yuan. In the face of such a huge market share, how can we sit idly by? How to choose more effective way to enter the network marketing, become the entrepreneur most headache problem.

As more enterprises realize the huge business opportunities in the Internet, more and more attention to the investment in the network marketing, many enterprises began to become Alibaba members, become Baidu customers, they are eager in the network on this platform to dig out their own bucket or even more barrels of gold. And more and more enterprises to see the limitations of this marketing approach, more enterprises are beginning to try to do "Integrated network Marketing", that is, break through the traditional single Commerce website or search engine to promote the limitations, one-sidedness, the use of more business sites, a wide range of active marketing promotion.

In this regard, Dongguan days to help network Information Technology Co., Ltd. to build a global business alliance to go in the forefront, the Alliance integrated more than 8,000 well-known professional and commercial web site at home and abroad, can let us enterprise information at one time on thousands of business platform, so that more customers faster and easier to find us, so that a large number of Dongguan Tianyi provides the Chinese business opportunity release engine is the industry is very good a global business alliance access solution.

We are in communication with many business managers found that do not pay attention to network marketing entrepreneurs very few, but the main reason for the poor marketing effect is that there is no professional to operate and manage, do not know how to operate network marketing, this is the bottleneck of many enterprises, managers have no way to take into account, handling people without Led to a lot of enterprises do network marketing, the shape of a fictitious, so choose more professional team, through professional network marketing technology, to provide customers with all-round, more professional internet marketing services, proactive, comprehensive marketing, imperative.

Active marketing to promote corporate brand, to obtain more orders

Once you have the awareness of active marketing, then how to concrete operation, can truly realize active marketing. Here I have selected three successful cases.

Dongguan Long Rong mechanical hardware factory is a professional production of a variety of dental machines, such as machine teeth, such as precision machinery of an excellent enterprise, the factory products for a long time by customers alike, but has been committed to production inputs, and not in the operation to promote publicity. This makes the enterprise product although excellent, but know very few manufacturers, the reason is that the enterprise early only in Alibaba a website to do the promotion, can obtain the enterprise information carrier too little, the customer also knew very few. 2007, the company's general manager Rai fully aware of the importance of corporate brand marketing, choose to join the global trade union, began to promote all-round, the company's product information quickly spread all over the Internet well-known business sites, including Alibaba, China suppliers, HC, Google and Baidu, have a large number of company information and product information, Enterprise Brand Marketing Success, order volume also increased rapidly, the first month to obtain 600,000 of the order, the Internet covers the Rong machinery more than 10,000 information. and direct contact with the end customer, greatly compressed intermediate costs, in this year's steel raw materials rose in the environment, not only did not reduce profits, but by virtue of brand advantages, to obtain a large number of orders.

Similarly, Dongguan Co., Ltd. is a company engaged in the production of cleaning supplies enterprises in the 2006 annual turnover of about 120 million. The company management of Network Marketing attaches great importance to the general manager of Mr. Zhongxiaodong personally charge enterprise network marketing, and set up a 12-person electronics division, specializing in network marketing and the use of Network brand promotion, the company chose an integrated network marketing approach, joined the Global Business Alliance, After the company's corporate information and products on a large number of well-known business websites and search engines, the use of novel and effective promotion methods, quickly in the industry to stand out, 2007 company turnover of more than 600 million, increased by 5 times times.

Dongguan stone jie zhan tatsu mold Hardware factory in 2007 or an obscure in the small hardware processing plant, the factory is not lack of orders, and some orders because the size of the company is not very busy, but its face a prominent problem is that a large number of orders are very low profits, many of the monomer product profits can only stay in a penny or so, And many domestic customers will also long-term pressure payment, resulting in difficulties in capital turnover, the factory general manager Zhuang Mr. Chuang realized that there is no high-quality products and quality orders to the plight of enterprise development, in 2008 joined the Global trade union, received a large number of overseas excellent orders, began to comb orders, optimize partners. and selected with the Korean Samsung company, LG company to cooperate, not only the order quantity is stable, and each monomer product pricing in five cents or so, the cost is not absolutely improve a lot, but the profit space has increased 5 times times.

Grasp the opportunity, choose effective Low-cost Network marketing methods, to achieve comprehensive success

There's a classic TV slogan, "Best Defense is offense," in today's fierce competition in the market, no one is willing to leave the opportunity to competitors, if as a business manager, can be decisive, update the idea, dare to seize the competition before the Internet high-quality resources, it will be in the turbulent pattern of rapid stand firm heel, Rise to become the industry leader. Otherwise missed opportunity, will give an opportunity to the opponents, will bring great obstacles to their own development.

In the face of how the enterprise throttling, integrated network marketing, not only the promotion of large, effective, immediate, but also greatly reduce the cost of enterprise promotion, for enterprises to reduce a lot of operating costs.

At the same time this emerging integrated network marketing, will also greatly facilitate the customer community, so that customers more convenient to find you, improve service quality, improve customer interaction and viscosity.

By reducing the intermediate links in circulation, enterprises can reduce costs, get more lucrative profit margins, and let more to the downstream channel customers, competitive prices, access to more customers.

At the same time, professional marketing outsourcing cooperation, can also greatly liberate the enterprise in human resources investment, professional work out to the professional team to complete, which is now the inevitable trend of social division of labor.

To sum up, a new generation of integrated marketing, professional marketing, with its unparalleled advantages, will be the next development of Chinese SMEs must be the way out. Who first occupied this platform, who will be in the next economic growth model to take the initiative, if the early more than 10 years ago we are talking about whether to conduct E-commerce, then today if you do not use integrated marketing, professional marketing network promotion services, you will be no business.

Comprehensive integration of marketing, enterprise network marketing the only way.