Integrated marketing of Network marketing cases

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Taiwan World Magazine since 2002 held annual "E-times marketing Wang" competition, selected to Taiwan market as the main marketing body, the use of tools, such as activity website, electronic newspaper (e-mail, EDM, etc.), network advertising and interactive games, blogs (including video blog), mobile phones, keyword marketing, The emarketer first prize for the 2007 annual award was obtained by HSBC HSBC on the actual outstanding case of marketing for general consumer (Business-to-consumer)
The general use of search engine marketing, whether it is to take the site optimization or paid to bid the way, in the choice of keywords often only in the limited framework of the circle, these keywords the competition is more and more intense, time or economic costs are more and more high, search engine marketing has evolved into a part of the industry's No, no, no, no, no, there's no better plan.
HSBC is based on one of its financial products designed by the active Web page, in this marketing campaign to simplify, the message simple thinking under the use of simple keywords such as "three times times" so that consumers easy to remember and such keywords general industry will not think to include keywords, Therefore, the use of PPC search engine marketing can also achieve the lowest click cost
These keywords are through the use of integrated marketing mode, such as in the TV ads to the end, play a line Please enter the keyword, that is, through other media to guide consumers to the search engine to make the original layout of the specific keyword for search, This initiative to guide consumers to use a specific keyword search model in Taiwan has been used by many enterprises to jump out of the Web site optimization or pay-for-bid competition
This integrated marketing model allows HSBC to reach its full-year performance target within five weeks of its launch, and to win the 2007 emarketer first prize.