Integrated Marketing-The king of the Future network marketing
Source: Internet
Author: User
KeywordsWe integrated marketing consumer these kingly
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Network Marketing is a marketing activity which is carried out by Internet as the main means, the purpose of this activity can only be achieved through a variety of promotional methods to achieve, bidding rankings, SEO optimization, blog promotion, forum post, question and answer platform, video platform, data sharing platform, etc., what do we do these ultimate goal is! The most straightforward is to obtain traffic, only with the user browsing volume will produce orders, can create value.
Many people are engaged in the promotion from the complex every day, update articles, forum posts, continuous mass and so on; Do not know if you have not considered a problem, is that these promotional will give you continued and produce greater value, I believe that a lot of the grassroots webmaster Network, just at the beginning just hope to be able to survive on the network, But there is no value in living far away. Whether we should consider the work we do now, when we stop operation, it will not give us value, is it possible. In other words, for example, we now promote a product, I can only promote half a year, the back of it will give me continued and constantly give us orders, and I do not need to spend too much energy to manage it, he can continue to operate. And these have a prerequisite is to need a brand, only the brand will give us the continuous creation of value, and promote the brand can not from a single promotion method to start, need to from a number of aspects to be breached.
With more dazzling network form appearance, fresher marketing way also blinds dizzy. But note that network integration marketing is not a fruit salad, is not a simple mix and indiscriminate mixing, but must be brand-day, to the relevance of gravity, forming an orderly rotation of the integrated marketing galaxy. You will find that blog marketing case with video marketing water blends, while the website construction May and SEO inseparable. Integration, will be the core of network marketing to win the law; A recruit fresh eat all day, unrivaled marketing martial arts can only become a dream fairy tale, if you do not listen to me, it is destined to become a joke. In the network media age, the information dissemination is "the market type", the information is multi-directional, the interactive flow. Sound is diverse, noisy, and different. Network media has brought a variety of "from the media" explosive growth, blogs, forums, IM, SNS ... With this, each grassroots consumer has its own "mouth" and "ears", but also the growth of a strong sense of self-awareness. They will not passively accept the media information, but the active collection of diverse voices, and repeated comparisons, choose to listen to what content. Moreover, they open their mouths, produce and disseminate content, and convey their knowledge and experience of brands and products to other consumers. These voices, though small, seem to be more powerful than the "loud cows" that sell information to manufacturers. These consumers are forming a huge long tail, strong influence and even the other consumer's buying behavior. For example, a group of Nets www.etuan.com, with its 100,000 users of Word-of-mouth transmission, their brand effect has been a considerable improvement. The change of information communication mode must also require the way of network Marketing to change! If the traditional marketing way like "hunting", through the hard medium to buy, directly with the "Advertising information bullets" fierce "hit, hunt" consumers, consumers of brand advertising information is passive and painful. In the traditional "church-style" communication environment, consumers can only resist the power, no fight back, "hunting" seems to work. But in network marketing, "hunting" type of transmission can "retreat", it is the glorious years has been proclaimed the curtain.
"Bullying is not, can only lure", hard qigong ineffective, soft Taiji is kingly, dominate the network marketing river will be "fishing-style" marketing. Marketers need to learn to use the "creative real fire" stew seductive "incense bait", and brand information as a "fish hook" cleverly wrapped in it. Fish smell incense and come, willing to take the bait, a big meal will be the hook happy swallow belly.
It is so, the core positioning of the network is from this point of view-integrated marketing (group purchase address http://www.etuan.com/deal/462). A flow-oriented marketing platform, focus from the bidding rankings, SEO optimization, paste promotion, question and answer promotion, video promotion, soft text promotion platform, many people use these platforms to create a large number of orders, so far we have to create a core VIP video Lesson 222, Public video Lesson 21, an ebook. Business Alliance, look forward to your joining!
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