Integrated Network Marketing Planning: Enterprise Web site Marketing essential Content

Source: Internet
Author: User

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Website marketing is an important way for enterprises to carry out network marketing, and also is the core path of network marketing. As a business to get through the network orders of the important intersection, the site should be how to better marketing services, need to establish how the content of the site?

  

First: The enterprise website construction needs to introduce own company

The official website of the enterprise must do a three-dimensional introduction to their company, showing the company's internal strength and corporate culture, so that visitors clearly understand the situation of your company, and then to your products and services to generate interest in understanding

Second: The enterprise website construction needs to embody the company's core bright spot

What are the reasons why users choose your company? Because your company's products or services have a core selling point, in other words, your company has the core competitiveness. None of your products can be imitated, and your service quality is unmatched. Good things are not afraid of imitation, so, the company's website must be your company's core highlights to show, so that users to browse the site interest, improve transformation. In addition, corporate website needs to pay attention to the company's credibility of the display and publicity, the use of network resources or media resources, the enterprise name or product to carry out an authoritative exposure, increase the user to the company a degree of recognition.

Third: The enterprise website construction needs to have the obvious contact way

If the user has already recognized your company, to your products and services are very satisfied with the transformation of the critical moment, users in your site did not find your company's contact method and forget it, this is not our completion of 90% of the Guide, the last 10% key points caused us to lose in the collapse. Therefore, the eye-catching contact is the marketing-oriented web site of the unified format, but also to enhance the site conversion rate of the key points. In addition, the setting of contact, but also pay attention to skills, such as the use of regular communication tools, type as far as possible, so that all types of users can contact you, especially for foreign trade website, you hang a QQ is certainly not appropriate.

Four: Marketing-oriented website construction needs to have integrated network marketing solutions

Integrated Network Marketing The first brand of people online in practice found that many enterprises are not not doing network marketing, but the lack of comprehensive integrated network marketing solutions. Therefore, the lack of network marketing experience of enterprises, they urgently need a practical integrated network marketing Planning program. Integrated Network Marketing Planning is not a simple list of network marketing methods, but an integration of corporate network marketing, to find the best integrated network marketing solutions. Network Marketing is not the more you invest, the better, but the best way to do it. The goal of integrated network marketing is to obtain the maximum benefit from the smallest investment. (Text/Liu Minhua)

This article from the Network marketing http://www.36099.com/new/1274.htm first brand people online original release

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