Integrated network marketing suitable for small and medium-sized enterprises

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For small and medium-sized enterprises, can carry out network marketing is already commendable things. With the continuous promotion of network marketing awareness of small and medium-sized enterprises, as well as the diversification of network marketing means and ways, the original single network marketing model has gradually entered the era of integration. Large enterprises because of a strong foundation, will not be concerned about the development of network marketing, and small companies because of human and financial resources and other issues, for the development of network marketing has a variety of difficulties, not to mention the integration of network marketing.

Large enterprises for the integration of Network marketing services high-end demand, came into being a professional network marketing planning agencies and outsourcing services company. In fact, small and medium-sized enterprises can also go this mode, with the popularity of network marketing, integrated network marketing before seemingly very high-end things are increasingly civilian.

Whether the enterprise is the choice of professional outsourcing services companies or set up their own dedicated network marketing team, the current face of the actual combat network marketing professionals scarce problem. Therefore, a certain size of the network marketing planning company has a complete team to provide services to enterprises. From the technology development, design art, program planning, project implementation, professional outsourcing services companies to provide a comprehensive network marketing solutions. If the small and medium-sized enterprises have a certain marketing budget, you can also outsource all services to some network marketing service providers, to carry out their own integrated network marketing.

How to implement an effective integrated network marketing plan according to the actual situation of the enterprise, the following from the operation of the company's practical experience to analyze several key points:

Website construction

The website is always the backyards of the enterprise in the Internet, whether you are the construction Enterprise website, the business Shop, many enterprises first request is the page beautiful, the function is formidable. Enterprise Construction Station is to produce its commercial value, in addition to Web site design and function, enterprises more consideration is to build a marketing-oriented web site for SEO. At the same time, based on the Web2.0 architecture of the site will become the mainstream, with the site more and more powerful features, web design more focus on user experience and interactive communication, the more interactive site, user stickiness stronger.

Network Promotion

The purpose of the network promotion is to obtain more valuable traffic for the website, but also to better publicize the network brand image of the enterprise. The current network promotion of the mainstream way is nothing more than portal advertising, search bidding, mail marketing, wireless marketing, in Web2.0 marketing increasingly mature today, SNS community, video, blog, microblogging and other applications are gradually accepted by enterprises. Enterprises in the choice of online advertising, should fully consider their target customer base. Deep pockets of large enterprises, there is a misconception is that the ads will have an effect. However, some network advertising is not effective for the enterprise's target customer base, spent a lot of money, get the garbage flow.

Flow Conversion

Enterprise Web site through the network to promote access to traffic, how to effectively convert these flows into orders, will be the ultimate goal of network marketing and the embodiment of the effect of promotion. These business flows are potential target customers, access to these customer contact and establish instant communication, online customer service tools on the site is essential. There is a full-time customer service on the site, than at home waiting for customer calls to get orders a lot higher.

Monitoring and optimization

The monitoring of the marketing effect is an important link in the enterprise network operation, without the support of the effect data, it is difficult to do scientific and reasonable analysis of the marketing strategy is scientific, let alone can more accurately adjust your strategy direction, to achieve timely optimization.

The ultimate goal of integrated network marketing is to obtain customers, obtain orders, increase company sales, and establish their own network brand. Truly understand the integration of the network Marketing planning company, the proposed solution for the enterprise is targeted, but also with personalization and uniqueness.

According to the status of the enterprise, the target customer groups, enterprises on the brand and sales focus, from a variety of network marketing methods carefully selected, can be combined into an effective network marketing overall solution.

Article Source: Suddenly Science and Technology http://www.mrkj.cc/reprint, please indicate the source origin!