Integrated service platform entrepreneurs are having a hard winter.

Community service O2O As one of the industries most able to compete with bat (said) by many enterprises and entrepreneurial team is optimistic, but also set off a wave of entrepreneurship, from 12 to now the market appeared hundreds of products (micro-letter, APP, web), the local entrepreneurs are surging, Especially at that time Ding-dong community and color life two representative enterprises, but also to some hesitant entrepreneurs to eat a reassuring, the community O2O entrepreneurial heat pushed to the peak, but the entrepreneurial light by enthusiasm is not enough, a project success, the rise of an industry, needs a lot of external factors and opportunities, With the ding-dong community out of Beijing and the industry's own profit model is still not clear, but also to the industry into a dark side.

The most common month for entrepreneurs is the end of last year and the beginning of the year. By the end of this year will be almost a year, but a year of entrepreneurial projects, so far there is no much progress, no doubt to the original confidence of the team sprinkled a basin of cold water, for the general entrepreneurial team, A year of struggle is still not much success, no doubt in confidence and the economy are facing enormous challenges, next year, this winter is not easy.

Why is the comprehensive service platform of the entrepreneur this winter is not good, the author from the two points of analysis

I. Income not seen, financing not fruit

For most entrepreneurs, financing is a necessary condition for team development, so financing is critical to the entrepreneurial team, so many entrepreneurs start experimenting and preparing for financing. How to get the right benefits before refinancing is what the team thinks the most, if you can make a profit in the community that will be a big bonus for financing, but when the dream of the reality is not easy, although from the user recently, but how to generate profits through the platform is not a satisfactory answer to the present, Or a very systematic solution, so far is still in the exploratory phase, so for a guard a few property company's team, the income is not ideal, at the same time, with the community O2O Market development, the investment sector is also turbulent, in the peak trough between the continuous switch, The development of community O2O is still not particularly clear, so the investment sector is more of an observation of the industry, so at present, financing is still difficult.

Second, the operation model is still to be validated, how to regain the confidence of the team

The year has come to an end, and the year-long project is far from being expected, facing and their brothers, the team leader for the mood is complex, must give the brothers an account, if continue to do, how to solve the economic problems, even if the solution to the economic problems next how to do, if not do that can only declare project failure , we go their separate way, so for the team they will also face a choice, do or not do, do how.

Whether it is the depth of cooperation with the property, the establishment of local operations team or the mode of looking for agents are actually in the argument period, and with some of the big guys to join (not bat AH), for the entrepreneurial team, the cost of trial and error will increase.

The author is not pessimistic, the author is also a community O2O this industry practitioners, but also contacted a lot of entrepreneurial team, four or five small team of people, developed a software, there are one or two properties of resources, began to do, in fact, so far the failure of the case and team has been a lot of, The main reason is 2.1 is the capital chain break two is the operation mode is not ascertained, lose confidence. Community O2O The biggest problem in the industry is replication. Ding Dong community to us on a lesson, rely on advertising is not, out of the line is not, the industry is doomed to be a slow work out of the malt industry, need time, need professional offline operations team, to operate each community. So, at present, some entrepreneurial teams need to solve two problems, one is the capital problem, the second is to think of the next business ideas. The last word, in fact, Community O2O integrated service platform is not suitable for grassroots entrepreneurs.