Integrating marketing communication to promote enterprise development

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With the rise of the third largest media, network marketing, network public relations, Community marketing, Word-of-mouth marketing and what social media integrated marketing services, and other new words are emerging. Then the major public relations companies have begun to transform or heavily into the network marketing business.

In 9374.html "> World Economic Multi-polarization, globalization and international trade liberalization today, any company in order to form and maintain its advantages in the fierce market competition, have used the Internet for enterprise Services." With the development of network technology and electronic commerce, the market has put forward the strong challenge to the traditional enterprise's organization form, management mode, operation mode and marketing concept. Event Marketing expert Xiangru that: with the development of the Internet, with the increasing number of netizens, with the development of traditional enterprises, small and medium-sized enterprises information, network Marketing will be the future of network economic development in many models of the most potential, but also the most widely applicable. Is the future enterprise in the electronic commerce, the network marketing development the only way. is also an inevitable trend.

The wine is not afraid of the depth of the era has ceased to exist, we are faced with an era of information explosion, the interests of all of the messages are almost all from the mass media, and the mass media itself is also in rapid development, television, newspapers, magazines, radio channels, layout more and more, the era of media monopoly is gone forever, Already is the emperor female also worries marries not to go out the reality, this is the IMC's time arrival, uses what kind of method, can the effective dissemination quickly direct into the consumer's heart, establishes the clear consistent brand image, also is the integration marketing dissemination to discuss the question.

Integrated marketing communication to establish is the brand's long-term stability. IMC needs to use various means of communication and marketing. Spread with a brand image, make the brand image stand out. The core and starting point of integrated marketing communication is to make use of the stakeholders, all the work of establishing the brand should be centered around the stakeholders, the enterprise must use all the means of the information society to know what kind of stakeholders are using their own brand products and establish a complete stake database. Thus establishing a strong relationship with stakeholders and making brand loyalty possible.

Brand Integration Marketing Communications Network CEO Xiangru pointed out that: the understanding of network marketing should rise to the stage of integrated marketing communication, BRANGDIMC is not advertising, public relations, promotions, direct marketing, activities and other ways of the simple superposition of use, but in the network Information Age today, enterprises must understand the needs of target consumers, and reflected in the enterprise management strategy, combined with E-commerce and network marketing, and continuously and consistently put forward the appropriate integration plan. Therefore, it is necessary to decide the priority of various means and methods of communication which conform to the truth of the enterprise, and to integrate many enterprises ' communication activities effectively and periodically through the management process of planning, adjustment and control.

IMC is the beginning of the 90 's from overseas to China, the domestic IMC application is the first Kelon group, IMC theory arose in the United States Tang E. Schultz Professor, is a highly practical operational theory. Its connotation is: at the core of the stakeholders, the reorganization of enterprise behavior and market behavior, the comprehensive and coordinated use of various forms of communication, with a unified goal and unified dissemination of the image, transmission of consistent product information, to achieve two-way communication with stakeholders, and quickly establish product brand in the minds of stakeholders, The establishment of product brand and stakeholders long-term close relationship, more effective to achieve advertising communication and product marketing purposes.